To: manohar kanuri who wrote (6573 ) 1/6/1999 10:57:00 PM From: DJBEINO Respond to of 7841
Seagate Posts Asia Revenue Despite Crisis 01/06/99 MAKATI CITY, PHILIPPINES, 1999 JAN 6 (NB) -- By Jennifer B Malapitan, Metropolitan Computer Times. The ongoing financial crisis in the Asian region may have pulled down overall market demand, but Seagate's [NYSE:SEG] director of sales for South Asia Pacific, Ban Seng Teh, believes that the most important thing to remember is not to lose market share. Teh, who was in the country to announce Seagate's new products, said business in Asia has resulted in a slowdown anywhere from 15 percent to 80 percent from country to country. Remarkably, Seagate generated worldwide revenues of $6.8 billion in fiscal 1998, compared to $8.9 billion the previous year. Despite the decrease in revenues, the number of units sold "were almost the same," the executive cited. Seagate has reported earnings of $1.5 billion in the first quarter of fiscal 1999 or the period from June 1998 to September 1998. Half of this is accounted for by the company's high-end products such as the Cheetah disk drives. Desktop products accounted for about $500 million to $600 million, while tape products accounted for about $70 million. The remainder is accounted for by Seagate's software products. Of this figure, Teh estimates that 69 percent is accounted for by the company's OEM (original equipment manufacturer) partners, and 31 percent by its authorized distributors. In terms of product rollouts, Teh acknowledged that the past year saw the company trail behind the competition, but vowed it is poised to recover lost ground this year. "We transformed from being a market leader to a market follower as we were about four weeks to six weeks behind the competition," Teh told members of the press. The executive cited that success, particularly in the enterprise market, is measured loosely by a quick time-to-market, an edge which the company lost for a while. He explained that a slow delivery of products to customers has the potential to hurt margins, which in the company's case, happened. Also, it has been a trend that new products are often introduced to market at a higher price point. When you are not the first to introduce a similar product in the market, you cannot offer your product at the same price point as the first vendor, hence, the losing of margins. Seagate claims having 60 percent market share in the high-end storage arena and 40 percent in the entry-level desktop market, which, according to Teh, is "a good position to grow." At the workstation to high-end storage levels, Seagate competes with Quantum and Western Digital, and with vendors like Maxtor and Samsung at the entry-level market.