LCOS/IBM Aptiva ink deal:
Thursday January 7, 8:02 am Eastern Time
Company Press Release
Lycos to Link Millions of IBM Customers to the Web
Lycos/IBM Aptiva Agreement Drives Millions of New Users to the Lycos Network
WALTHAM, Mass.--(BUSINESS WIRE)--Jan. 7, 1999-- Lycos, Inc., (NASDAQ:LCOS - news), the second most visited hub on the Internet and the world's largest online community, today announced it has teamed with IBM (NYSE:IBM - news) to provide the ultimate Internet start page capability onto the desktops of all new IBM Aptiva PCs. Aptiva users will now have a powerful starting point, Lycos.com, from which to explore the Internet, and leverage the power of the Internet into a customizable communications and lifestyle management service. Lycos will be showcased within all Aptiva systems and on the Aptiva Website.
''IBM is an undisputed leader in PC manufacturing and sales, and we're excited to be teaming with them,'' noted Jeff Crown, Lycos vice president for business development. ''This agreement represents a new way for Lycos to connect with our customers. Now, the huge market segment that IBM commands with its Aptiva brand can be directly linked through the Lycos hub for all its Internet activity. This instant relationship between Lycos and the computer user is a model that adds another dimension to the way we can attack the market and increase our reach.''
''Consumers today want to get information from the Web faster and more easily, and the Lycos personalized start pages have proven to their millions of users to be an ideal entry point to the Web,'' said Brian Connors, IBM vice president of Consumer Systems for Aptiva. ''We expect our new Aptiva customers to be excited by this simple and direct connection to the Web and the personalization potential the Lycos link enables.''
The Lycos Personal Start Page provides deeper personalized content than any other single service on the Web, and is the first service on the Web to integrate personalized Internet content with personal homepage publishing. The Lycos Personal Start Page offers users quick connection to the most popular Internet-based services, including search, e-mail, chat, message boards, news and information. Users can organize their favorite news headlines, favorite links and the Home Page Manager on their Front Page.
About Lycos, Inc.
Founded in 1995, Lycos, Inc. (NASDAQ:LCOS - news), is a leading Web media company and owner of the Lycos Network, the second most visited hub on the Internet which reaches 45.2 percent of all Web users. With a unified set of Web sites, the Lycos Network is the fastest growing Web network and the world's largest online community. The Lycos Network attracts a diverse audience by offering a variety of services, including leading Web navigation resources, homepage building and other Web community services, and a comprehensive shopping center. The Lycos Network is composed of premium sites: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity, HotBot, HotWired, Wired News, Webmonkey and Suck.com. Headquartered near Boston in Waltham, Mass., Lycos, Inc., is a global Internet leader with a major presence throughout the U.S., Europe and Asia.
(c)1999 Lycos, Inc. - Lycos® is a registered trademark of Carnegie Mellon University. IBM is a trademark of IBM, Inc. All other product or service marks mentioned herein are those of Lycos or their respective owners. All rights reserved. |
