CNDS Great News
YANKEE GROUP REPORT PREDICTS SIGNIFICANT GROWTH IN
TELEMETRY APPLICATIONS
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And Cites CellNet Data Systems as Industry Leader
SAN CARLOS, Calif., Jan. 7 /PRNewswire/ -- CellNet Data Systems, Inc. (Nasdaq: CNDS), a market-leading
provider of fixed-network wireless information services, is cited in The Yankee Group's new report "Telemetry
in the Age of Broadband" (Report Vol., 1, No. 9 -- December 1998) as a leader of the telemetry industry it
predicts is poised for significant growth.
According to Yankee Group energy communications analyst, Elizabeth Moore, "Telemetry is defined as an
ability to transmit and receive data for remote monitoring and control. Telemetry applications enhance
competitiveness in energy markets by facilitating real-time meter reading, load profiling and energy
management, as well as in other commercial applications including appliance, home and office automation. We
believe that telemetry will grow significantly over the next five years, making a noticeable impact on the $200
billion deregulating energy industry and other industries. The value of telemetry, though virtually unrecognized
today, is increasing as it becomes technologically feasible and cost-effective. Its possibilities are vast."
"CellNet has proven itself as a telemetry industry leader and innovator and has gained a real pole position,"
Moore continued. "In addition to having the technical expertise and wherewithal to develop a successful
business case in the telemetry industry, CellNet also seems to have the flexibility to grow and change. In
addition to monitoring nearly two million utility meters over their wireless networks today, CellNet recognizes
the significant value of new telemetry applications, and has been actively testing and piloting vending machine
monitoring, photocopier monitoring, and other applications."
Established in Boston, Massachusetts in 1970, The Yankee Group (a subsidiary of Primark Corporation) is an
internationally recognized leader in strategic planning, technology forecasting, and market research. The
Yankee Group focuses its research on communications and computing systems for business and consumer uses.
Industry-specific services also focus on key verticals like energy, media, and entertainment. Leveraging this
core research, the Yankee Group partners with its clients as they develop business initiatives based on a critical
assessment of markets and requirements. With over 700 clients worldwide, the Yankee Group employs a highly
interactive relationship to continuously deliver actionable insight and analysis. Additional information is
available at yankeegroup.com.
The Company
CellNet Data Systems, Inc., with headquarters in San Carlos, Calif., is a market-leading provider of open-architecture fixed-network wireless information services. CellNet's networks are the largest of their kind in the world, and enable a wide range of real-time customer information services and applications for the energy industry, including such enhanced energy services as time-of-use pricing, automatic outage and restoration detection. CellNet's networks are also designed to serve other Commercial Data Service markets, including business and vending machines. CellNet has contracts for its network services in the Indianapolis, Kansas City, Los Angeles, Minneapolis-St. Paul, San Diego, San Francisco, St. Louis, the greater Seattle metro area and in the Southwest. CellNet makes examples of the value-added energy information collected over its networks available online at www.myEnergyInfo.com. For more Company information visit www.cellnet.com.
Certain statements contained in this News Release, as they relate to the Company, are forward-looking
statements, including predictions of industry growth, and therefore are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. These statements, involve risks and
uncertainties as set forth in the Company's most recent Form 10-K and Form 10-Q filed with the Securities
and Exchange Commission.
SOURCE CellNet Data Systems, Inc.
-0- 01/07/99 /CONTACT: Alex Tsigdinos, 650-508-6976, or Ellen Keech, 650-508-6011, both of CellNet
Data Systems; or The Yankee Group, 617-956-5000/
/Web site: yankeegroup.com /Web site: cellnet.com
(CNDS)
CO: CellNet Data Systems, Inc.; Yankee Group ST: California IN: CPR SU: PDT
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