To: Chuzzlewit who wrote (1849 ) 1/7/1999 12:03:00 PM From: RocketMan Respond to of 41369
You directed this question to Philip, and I would like to see what he and others think, but I also would like to comment on it:What barriers to entry exist for portal companies other than brand identity. Do you feel that having an interface for which you pay extra is a viable plan given the fact that companies like Yahoo provide many of those amenities free of charge to the consumer? Put another way, does AOL provide a reasonable value added to its customer? IMHO, portals have no BTE's -- zero, zilch, nada. However, don't discount the importance of brand identity and loyalty. The problem is that we on SI don't think like the typical AOL (or MSN, YHOO, etc) user. Our minds and habits are warped from too many hours in front of the screen, and we tend to be impulsive, tech-saavy, and switch just for the sake of switching. But I think that the average user is someone who is internet-phobic and just wants to use AOL to isolate him/herself from the innards of the machine and the internet. Just installing the software and logging on is a great acheivement, and once they have an email address and begin corresponding with friends, the last thing they want to do is take another chance with a different portal. Concerning your comment that Yahoo provides the same free of charge. The reason they can do this is because they do not have to provide the ISP infrastructure that AOL and others have. No costs for modems, leased lines, service desks, etc. If AOL blocked out Yahoo's IP (not saying they should), Yahoo would be in real trouble. Also, I understand that much of Yahoo clicks come during the day, which makes me suspect that they are also getting a free ride from business networks that are paying the overhead. Not saying this is bad for Yahoo, only saying that comparing Yahoo with AOL on this issue is really comparing apples and oranges. A much better comparison is between ATHM (broadband) and AOL. In theory, ATHM can provide the same content as AOL but at much higher speed, hence quality of experience. But as I said, I expect that AOL will get broadband soon. If not, I will probably switch the bulk of my investment from AOL to ATHM.