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Non-Tech : The Children's Beverage Group (TCBG) -- Ignore unavailable to you. Want to Upgrade?


To: RJC2006 who wrote (2265)1/7/1999 1:45:00 PM
From: Steve Cox  Read Replies (2) | Respond to of 2452
 
Bob,

I have to disagree. Darmstadter said the goal was to maintain an everyday price range roughly 25% below that of a major juice drink competitor.
Walmart's price is currently set 10% below Capri, so what do you think happened to the other 15%? Walmart must be loving it. As a shareholder of course I'd rather them lower the price toward 25% lower than the competitors so we can get some large quantities sold, a plus for TCBG.
A question maybe to CRDO who seems to have retail experience. Since this is a new product in Walmart, do they normally set prices lower at the beginning to attract attention to shoppers and the price will change later?

Steve