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Microcap & Penny Stocks : Tokyo Joe's Cafe / Societe Anonyme/No Pennies -- Ignore unavailable to you. Want to Upgrade?

To: Brett Fleischman who wrote (40412)	1/7/1999 10:06:00 PM
From: TsioKawe	Respond to of 119973

DIPL from an analysts view point We are rating Diplomat a "Buy" for the following reasons: Management of the company is impressive, possessing many years of experience in the retail catalog sales industry. The Lew Magram and Brownstone Studio catalog brands are well established among customers, both having been offered for more than 15 years, with a resultant base of consistent purchasers. The mail order sales segment of the economy continues to steadily increase, growing at a compounded rate of over 11% since 1985 and accounting for over $12 billion in sales in 1997 (source: Direct Marketing Association). Company management has demonstrated its willingness to change with the marketplace, evidenced by its recently announced strategic alliance with Enterprise Productivity Systems for the "e-commerce" syndication of its catalogs utilizing cd-rom and eventually interactive TV set-top boxes, which could ultimately provide the company with an alternative to distribution of hard copy catalogs. The company is a leader in catalog configuration, utilizing selectronic binding to tailor their catalogs to the attributes of the recipient, which results in a favorable rate of revenue per book and greater ease of sale of clearance items. The company has in place the infrastructure and systems necessary in the event of future expansion of its product lines and catalog titles. Compliments of Straycatstrut