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Technology Stocks : SmarTalk (SMTK) -- Ignore unavailable to you. Want to Upgrade?


To: JFTRADERS who wrote (237)1/8/1999 1:39:00 AM
From: Noblesse Oblige  Read Replies (1) | Respond to of 283
 
The company should turn? Hardly.

The company has *bought* market share by giving most of its "distributors" up front payments to get its cards out in front of the public.

And, if they can't afford the up front payments when the contracts expire, do you really believe they will keep the accounts? No chance. Smartalk's market share will end in the hands of other card sellers with different business models...

...consumer prices for Smartalk "minutes" are well above industry comparables. And, they have to stay that way so Smartalk can recover the up front money.

The business model won't work. These guys are history. There is no reason for anyone to buy them, because their customer relationships aren't sufficiently steady.

It's all over but the shouting.