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Gold/Mining/Energy : Microforum (MCF:TSE) -- Ignore unavailable to you. Want to Upgrade?

To: Syncrude who wrote (277)	1/8/1999 11:41:00 AM
From: John Walker	Read Replies (1) \| Respond to of 3896

"I still would like to know what MCF has that would give it an edge over the large numbers of companies jumping on the e-commerce bandwagon." Syncrude, a lot has already been said on this thread and I don't care to re-hash it all. I have both a short-term "trading" position in this stock and a longer-term "investment" position. You used the term "jumping on the e-commerce bandwagon". First of all, I don't think this is just a bandwagon, but a substantial new area to be exploited by business. Todays consumers have an expectation to be able to do business with a company via the Internet. Companies that don't fulfill that expectation will be left behind. That being said, I will agree there are a lot of "listed companies" that seem to be attempting to take advantage of the current popularity of "e-commerce stocks". One of the key things used by longer term investors to differentiate between many similar competitors in a field is the quality of management. It is on this basis that I have chosen MCF to qualify as one of my longer-term investments. Current MCF management has a good track record with their past businesses and their new iFront product makes an excellent fit with their other divisions to create what my generation would describe as a "vertically integrated business unit" or today might be referred to more readily as "one-stop shopping". Management has a clear goal and an excellent plan in place to achieve that goal. They have also, so far, been successful in moving toward their objective. Along the way they have used there past expertise and business contacts to forge new alliances with key partners, and are capitalizing on those partnerships to pursue their goals and create new opportunities for both consolidation and growth. Unlike some companies that you referred to as "jumping on the bandwagon", they have been around for a long time and I see them continuing to be around for a long time to come.