To: H James Morris who wrote (33586 ) 1/8/1999 3:41:00 PM From: Glenn D. Rudolph Read Replies (2) | Respond to of 164684
January 7, 1999 Barnes & Noble "Super" Store Holiday Sales Rose 13.4% Comparable Sales Increased 5.7% barnesandnoble.com Holiday Sales Surge New York, NY (January 7, 1999) - Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today reported that retail sales for the five-week period ending January 2, 1999, were $555 million, an increase of 8.6% over the same period last year. Barnes & Noble "superstore" sales were $450 million, up 13.4% over last year. For the 48 weeks ended January 2, 1999, retail sales increased 8.1% to $2.773 billion from $2.565 billion during the comparable period last year, while Barnes & Noble "superstore" sales increased 12% to $2.315 billion for the 48 weeks and comprised 84% of total retail sales. Barnes & Noble comparable "superstore" sales rose 5.7 percent and comparable sales for B. Dalton declined (1.4) for the five weeks ended January 2, 1999. For the year-to-date through January 2, 1999, comparable store sales for the Barnes & Noble stores increased 5.1%, while comparable store sales at B. Dalton declined (1.5) percent. 1998 holiday sales followed shopping patterns experienced in the last few years: Last-minute shopping created a surge in both sales and gift certificate purchases. Other seasonal highlights included strong sales of children's books and gift books such as Peter Jennings' The Century, Harold Evans' The American Century and Michael Jordan's For the Love of the Game. Strategic merchandising and marketing initiatives also boosted sales in both the café and music businesses. barnesandnoble.com sales for the seven week holiday season ended January 2, 1999 were $17.8 million, more than 3.8 times 1997 sales for the same period. During the holiday season, more than 320,000 new customers shopped for the first time at barnesandnoble.com, bringing the total customer count to nearly 1.3 million. The affiliate network now exceeds 50,000 including the recently announced strategic partnership with Microsoft. "We are extremely pleased with our holiday sales which exceeded our expectations", said Jonathan Bulkeley, chief executive officer of barnesandnoble.com. "I'm delighted to have joined a company that, in a little more than a year and a half, has built one of the top e-commerce sites on the World Wide Web. Our investments in the most extensive selection of on-line book titles coupled with leading-edge technology helped fuel the rise in new customers and holiday sales. We believe we have gained market share and will continue to do so." Based on the results to date, we expect to meet the consensus earnings estimates (for both the retail business and on a consolidated basis) for the fourth quarter and year ending January 31, 1999. These estimates are based on company guidance which includes assumptions regarding the sales of barnesandnoble.com and other online booksellers, along with the effect on our retail business. Barnes & Noble, Inc. (NYSE: BKS) operates 520 Barnes & Noble bookstores and 492 B. Dalton bookstores. Barnes & Noble stores stock an authoritative selection of book titles and provide access to more than one million titles from Barnes & Noble's state-of-the-art distribution center. They offer books from more than 50,000 publisher imprints with an emphasis on small, independent publishers and university presses. Barnes & Noble is the world's largest bookseller on the World Wide Web (http://www.barnesandnoble.com), and the exclusive bookseller on America Online (Keyword: bn). The company also publishes books under the Barnes & Noble imprint for exclusive sale through its retail stores, mail-order catalogs, and Web site. barnesandnoble.com has the world's largest selection of book titles -- more than 4.6 million. The company maintains the largest standing inventory of any online bookseller with more than 750,000 titles ready for immediate delivery. The site's database features more than three million out-of-print and rare books, as well as the largest online selection of bargain books discounted up to 90 percent. A powerful search engine, one-click ordering, and extensive book reviews and expert commentary provide a fast, convenient and informed shopping experience. Author chats and readers create a growing and personal literary community. barnesandnoble.com is the exclusive bookseller to America Online (AOL)'s 13 million subscribers (Keyword: bn). The company's affiliate network pays the highest commissions with the best reporting tools, including real-time sales information, and is the leader in business-to-business e-commerce with its unique Business Solutions program. General financial information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's investor relations Web site:shareholder.com . This release may contain certain forward-looking statements regarding expectations of the company. These statements are based on currently available information and represent the beliefs of the management of the company. The future events which are the subject of such statements are subject to certain risks, including those set forth in the company's annual and quarterly reports on file with the Securities and Exchange Commission. ------------------------------------------------------ This service provided by Shareholder Direct. 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