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To: DiViT who wrote (38119)	1/8/1999 4:18:00 PM
From: BillyG	Respond to of 50808

LACIE: LaCie announces storage peripherals for Macintosh systems newsalert.com M2 PRESSWIRE-8 January 1999-LACIE: LaCie announces storage peripherals for Macintosh systems based on industry-standard FireWire technology (C)1994-99 M2 COMMUNICATIONS LTD * LaCie affirms commitment to FireWire with Hard Drive, CD-RW, and DVD-RAM storage solutions * Shipments to start in March 1999 Macworld, San Francisco -- LaCie today announced three FireWire storage peripherals for the latest Macintosh computers at Macworld Expo in San Francisco. The new storage products include a hard drive, CD-RW and DVD-RAM drives. FireWire was invented by Apple in the early 1990s and was adopted by the IEEE as a standard (IEEE 1394) in 1995. In addition to cross-platform adoption by Microsoft and Intel, the FireWire standard is being chosen for an ever increasing array of consumer multimedia devices like set-top boxes, digital VCRs, DVD players and even upcoming digital TVs. The technology supplies data transmission rates of up to 400 megabit/s and is expandable with up to 63 devices on a single bus. With FireWire, multiple computers can even attach to the same FireWire bus and share peripherals in a small workgroup setting. LaCie's announcement underscores that FireWire is rapidly gaining acceptance as the de facto industry-standard for connecting personal computers to high-speed peripherals such as printers, scanners and disk drives. "FireWire is poised to be the next big thing for storage peripherals, simply because the technology is HOT for content creation professionals", said Philippe Sprunch, President of LaCie. "Our customers need fast and uncomplicated solutions that allow them to focus their creative efforts on the job." "FireWire brings a whole new level of ease-of-use to connecting hard drives to the Macintosh" said Mick Mountz, Apple Power Mac G3 and FireWire Product Manager. "We're pleased to see storage product leaders like LaCie create exciting new products that fulfil these needs, while demonstrating that FireWire is entering the mainstream." During Macworld, LaCie is showing hard drive, CD-RW, and DVD-RAM products compatible with Apple's latest Macintosh computers with FireWire interfaces. LaCie adds these products to a complete range of SCSI and USB storage peripherals for Macintosh and other desktop computers. The LaCie FireWire peripherals are expected to ship in March 1999. Users will be able to connect these new peripherals to the native FireWire ports standard on newer Macintosh systems. LaCie LaCie specialises in the development, manufacture and distribution of cross-platform, high end mass storage, digital video and colour management computer peripherals. Founded in 1989, the company has grown rapidly with current annual revenue of $170 million and forecast revenue of $200 million for 1999. LaCie products are renowned for combining innovative design concepts with high-performance technology. IT managers and creative professionals world-wide rely on the LaCie brand as a trusted and reliable solution provider. The company operates through an international network of offices in 15 countries, which sell to VARs, computer resellers, mail order catalogues and distributors around the world. Production is based in Paris (France) and in Oregon (USA), ensuring a steady international supply. LaCie is listed on the Paris Nouveau March,& (code 5431). The LaCie logo is a registered trademark. All other products and company names are trademarks or registered trademarks of their respective companies CONTACT: Robin McMorran, LaCie Tel: +44 (0)171 872 8000 e-mail: rmcmorran@euro.lacie.com WWW: www.lacie.com Andrew Forbes, Communicating I.T. Tel: +44 (0)1280 821400 e-mail: andrewf@cit.uk.com WWW: www.cit.uk.com