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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Circle who wrote (33696)	1/8/1999 6:18:00 PM
From: Rob S.	Read Replies (1) \| Respond to of 164684

What retail company in the history of the planet has been able to maintain net margins or 10%? Take a look at a broad array of retailers and compare their margins. Typical commodity retailers, exactly what Amazon is, are lucky to see sustained profit margins of 2%-3%. The Internet, according to major studies, will generate LOWER profit margins. I think Amazon will be lucky to see nets of 1.5% on $10 billion in sales (a sales figure Amazon uses as their internal goal). And that will take 7 to 10 years.