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Technology Stocks : ITGR- Integrity,Inc. Online Christian Music/Video Store -- Ignore unavailable to you. Want to Upgrade?

To: VivB who wrote (27)	1/8/1999 9:16:00 PM
From: Lynn	Read Replies (1) \| Respond to of 179

Hi Viv! Great, there are now three of us here! That was a very informative posting, Viv. I tried to access the Australian site but couldn't because I would have to have installed a patch, which would be useless for me to get until I upgrade my PC later this month [on a 486/50 right now]. I bookmarked it for when I can take a look. I'll call ITGR Monday and find out if they keep track of how many pageviews they have and if they have any statistics they can share. Whatever I find out, I'll let you know. From the news item you found over at AMEN. I think this sentence is important: >The company attributed the growth of the site to a simplified brand name and URL for >the site For Didax to pick the stock symbols 'AMEN' was a very smart move. HOWEVER... even though it is easy to remember, on one level using AMEN is a gamble because some of their target audience (Christians) might be offended by a commercial concern using a word like 'Amen' for their identification. Also, Didax has to/already must have put a copywrite on 'Amen' which also is getting on touchy ground. I really don't have a position one way or the other on their use of 'AMEN,' but it might not turn out to be the best move on their part down the line. Time will tell _but_ from reading the AMEN thread a while back, I got the impression it was stock market speculators rather than 'Christians' who were interested in the stock. One thing that would be interesting to know is the background of the corporate officers of AMEN--and I don't mean past work experience. If these people are not actively religious in their lives, this could also be a future problem for AMEN. I really know nothing about the AMEN folk, but what I'm saying is that any company that says it is targeting a religious group, no matter what the religion, sure better have _practicing_ people from that religion running things. Time will tell, but I feel better having my money in ITGR than AMEN. Regards, Lynn

To: VivB who wrote (27)	1/8/1999 9:35:00 PM
From: stockvalinvestor	Respond to of 179

Here is an older news release but I think one worth repeating: Integrity Music has investor's blessing By Thom Calandra, CBS MarketWatch Last Update: 10:36 AM ET Dec 1, 1998 Columns & Opinions SAN FRANCISCO (CBS.MW) -- One of the early investors in Didax, the evangelical Web site whose stock is flirting with heavenly levels, has another tiny company whose shares might be ready for a ride. Kyle Krueger, president of Apollo Capital Corp., saw shares of Didax (AMEN) explode this past week after investors hankered for U.S. Internet companies of all types and sizes. Didax (market cap $60 million) created www.crosswalk.com, a Christian Web site. Didax, a money-losing company like most Internet plays, generates revenues through the sale of sponsorships and advertising and the online retailing of Christian and family-friendly products. It also gets commissions and referral fees from co-marketing partners. "One micro-cap idea, which I own, is Integrity Music (ITGR)," says Krueger. Integrity Music shares popped higher this week, doubling in a day amid the rush for tiny Internet companies that could benefit from Americans' increased use of the Internet to shop and harvest information. The Mobile, Ala., company, he says, sells at less than 10 times earnings per share and three times debt-adjusted cash flow. That's right: this company is profitable. In the nine months ended Sept. 30, Integrity made $1.1 million, or 19 cents a share. Nine-month sales rose 10.9 percent to $27.1 million. Integrity publishes and produces Christian music, including categories known as praise and worship, children's and gospel. The Nasdaq Stock Market moved the company's stock in October to its small-cap listings after Integrity failed to meet listing requirements for the far larger Nasdaq National Market. Nasdaq had said that Integrity's market cap, aside from shares held by insiders, didn't meet or exceed $5 million. That's when the company's shares sold for less than $2 each. Now they sell for about 5, with a market cap of $27 million. Krueger says Integrity generates $4 million to $5 million of free cash flow annually. He says the shares, based on the company's "real business value," is closer to $9 a share. Integrity's stock fell early Tuesday to 5, before this column was published. On Monday, the stock rose 3 1/8 to 6 1/8. Krueger estimates Integrity's song catalog will generate $5 million of royalties in 1999. Integrity has about a 40 percent market share of a $75 million category in Christian music, he says. By the way, "the company has an Internet presence that is totally undiscovered by investors," Krueger says. The Web site is at integinc.com. "There's no doubt that the ministry of Integrity would be impossible without the talented and anointed group of people that God has assembled for the task," the Web site says. "Each of our artists and worship leaders have their own testimony of the way God led them to become a part of Integrity's team." Integrity's artists include Martin Ball, the son of Dennis Ball, a leader in the early Charismatic movement in England. Latest from Red Chip: Red Chip, the Portland, Ore., shop of independent stock analysts, recently upgraded several of the tiny stocks it follows. Red Chip, says it upgraded Timberline Software (TMBS) and Interlinq Software Corp. (INLQ) to "A" ratings. Interlink Computer Sciences (INLK) received an upgraded to "B."