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Technology Stocks : ITGR- Integrity,Inc. Online Christian Music/Video Store -- Ignore unavailable to you. Want to Upgrade?


To: stockvalinvestor who wrote (28)1/8/1999 8:36:00 PM
From: VivB  Read Replies (2) | Respond to of 179
 
Ken, your question raises the interesting concept of ITGR as a "hidden" Y2K stock play.

Angels have been making a comeback in popularity recently so it seems reasonable to believe that more people will buy Praise & Worship music this year.



To: stockvalinvestor who wrote (28)1/8/1999 9:32:00 PM
From: Lynn  Respond to of 179
 
Going with what Viv just wrote, sales could very well indeed esculate as we approach '00. A lot of people in this country are scared. I personally have relatives who have been preparing now for over 6 months. They are sure they can make it with structural break-down for 3 months but doubt if they can make it past then. My cousins and an awful lot of other people are seriously contemplating the possibility of dying due to Y2K. Although people preparing for Y2K have basically been treated with a tongue-in-cheek seriousness by the media, for these people themselves, the fears are real. People with any religious background get more religious when facing life-crises. Y2K is a life crisis for many and lets face it, there's something nice about religious music--soothing, uplifting, the reason, I suspect, over 50% of people go to church in the first place!

So yes, sales could indeed increase because of Y2K. Most people preparing for Y2K are stockpiling batteries for radios and cassette players. What would you prefer listening to during a Y2K crisis? Hard rock and/or rap or offering such as ITGR has to offer. I sure as heck would go with a selection from ITGR! After Y2K, I would expect these new customers to remain--people get accustomed to a type of music and if they like it, want more.

Lynn