To: Peter Bernhardt who wrote (33834 ) 1/9/1999 7:53:00 PM From: Glenn D. Rudolph Respond to of 164684
The Internet Capitalist SG Cowen Internet Research 15 Well, it was nice to see that the Wall Street Journal is starting to recognize the same idea; Monday's (1/4/99) front page far right column carried an excellent description of just our point. We encourage readers to check it out on the Web at www.wsj.com. Froth Watch, or “How Even Fleas Can Get To Mt. Olympus In Zeus' Mane” The last few weeks have produced some of the best Froth Watch yet; in point of fact, there was almost too much froth to watch, prompting one of us in the Internet research group to ask: are we at Starbucks or at the NASD? Regular Capitalist readers will recall that the purpose of Froth Watch is to highlight what we believe to be excellent indicators of the indiscriminate shareholder value allocation that this market has been practicing in this sector. We do this not to draw over-generalized conclusions about when to trade these stocks (for that please consult your local crystal ball), but rather to give weight to our operating principle that investors should steer way clear of tertiary (and beyond) “plays” on the Internet. Buying the best properties out there (the AMZNs, the AOLs, the YHOOs, etc) will provide more upside potential and downside protection (remember when that quaint idea was a concern?) than finding the next .com to skyrocket on a press release. We also do it because their charts are a real gas. That said, on with the froth… TMAN Global.com (FSGI). The stock of this two-year old “Internet-based” company (an operator of martial arts Web sites) went from less than $1 to north of $5 per share this week on news that it had joined the associate program at Amazon.com. The last time we looked, becoming an Amazon associate was, well, not very hard. In fact, it's free and offers no up-front economics whatsoever. Internet America (GEEK). Recalling the days of the traveling circus geek, this Internet service provider (ISP) went from $15 to $60 in the span of two days on news that, well…there was no news at all, making this stock perhaps the perfect Froth Watch specimen. Multiple Zones (MZON), the direct marketer of computer products, launched a Web auction site on its online store and the stock went from $10 to $60 in the span of three trading days. Skymall (SKYM), that omnipresent (and, we guess, now omnipotent) owner of that in-flight catalog in back of the seat in front of you, had its stock rise from $4 to $48 in the span two days after the company announced that it expected 1998 Internet sales to be up by about 600 percent (of course, that was from a $300k base). Delia's (DLIA), the self-described leading marketer of apparels and accessories to "Generation Y," (defined as consumers ages 10 to 24, mostly women), had its stock rise from $9 to $30 on its announcement that it was opening up a store on Yahoo!. Unlike many of the other Froth Watch candidates above, the management team at Delias has apparently been watching CNBC. They knew that in order to sustain their newfound capitalization, they would have to make a substantial announcement at some point. Lo and behold, Delias plans on taking its yet-to-be built online store public sometime soon. Sel-Leb Marketing (SELB), the had its stock rise from $2 to $11 after announcing a new financing agreement with Merrill Lynch that will help it launch a Web site that will sell cosmetics. We had plenty more folks, but, because we want to remain optimists about the industry in which we daily toil, we'll end there. If you've