To: ChinuSFO who wrote (33835 ) 1/9/1999 7:44:00 PM From: Glenn D. Rudolph Respond to of 164684
The Internet Capitalist SG Cowen Internet Research 4 the Internet/New media companies who checked in with a market value around $17 billion. Today, those same traditional media companies are worth roughly $260 billion, and the Internet/New media universe $115 billion; almost half. Is it possible that the Internet/New media universes' growth in shareholder value happened in a vacuum relative to these traditional media companies? Is it possible that shareholder value is migrating away from traditional media companies, that the shareholders of a TWX, of a DIS, of a CBS are starting to come to the realization that their businesses may just not be worth as much as they believed? Today, those questions are awfully hard to answer. Though we know that the traditional media universe isn't shrinking in value year over year, we're getting a lot more calls these days from owners of these stocks than from any technology fund managers, which suggests that even more capital may be put to work in these “new” media companies, and even more capital may be taken out of old media companies. After all, if shareholder value can shift as radically as it has and as it most certainly will in the book retailing sector (a la AMZN, BKS, BGP) why can't the same happen in media circles? What's to stop the media industry value chain from re-orienting itself around Internet companies and for shareholder value to follow suit? Not much. Borders Group (BGP) Pre-announces This week, Borders Group, the #2 retail book seller (off-line) pre-announced their FY98 EPS expectations would be missed by $0.04; the stock plummeted by 22%. The company officially cited higher-than-expected gift certificate sales as well as stormy weather as impacting their top-line and continued spending on (read: losses from) their online retailing efforts. Regular readers of The Internet Capitalist will recognize a red herring when they see one, and this most certainly is one. That said, we think there are a few non-intuitive messages to be gleaned from Borders' announcement. We like to repeat as often as listeners will allow us that the Internet removes the constraints of time, place, and form, a truism that is central to understanding the Internet's implications for consumers and businesses. This is Internet jargon that means, from a retailing angle, that the limits of a typical brick and mortar retailer (like, say, geography and weather) pose very little or no concern to online retailers. The Borders announcement points up yet another lesson for traditional retailers and their investors; the very real conflicts of managing two businesses (one online and one off-line) that have very different demands from an operating, marketing, and cost of capital perspective may indeed be insurmountable in some cases. Put more precisely, Borders may be damned if they do, and damned if they don't. Damned if they build out their online store since it will invariably caused them earnings hiccups (from spending on the site and for errors of execution that come with its roll-out) and a correspondingly lower stock price and higher cost of capital, and damned if they don't build it out at all, since Amazon will capture revenue that would have found it's way (storms or no storms) to Borders' cash registers. This too, of course, means a lower stock price and higher cost of capital. Though many of the traditional retailing sell-side analysts that cover Borders Group lowered their ratings to neutral (or the equivalent) on Thursday, none, apparently, completely understand the implications of this damned-if-you- do, damned-if-you-don't scenario. If they