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To: Dan Woodbury who wrote (33903)1/9/1999 6:51:00 PM
From: The_Guru_00  Respond to of 164684
 
Any process that has to get the multi-billion dollar CEO stuffing boxes in the warehouse is not that efficient. Do you think this was fun? Taking a stack of orders, one by one, and finding a book or CD, and putting it in a box along with the paperwork. Then doing it again, again, again, and again. All the time losing money. Fun because I can dump some of my stock. Fun because the stock market is completely screwed up. Lets stuff more boxes at a loss and get rich. All hail Mr. Bezos. Chief box stuffer and billionaire (assuming he dumps some stock before it crashes). Is he in bed with Deutsche Bank?

Guru.



To: Dan Woodbury who wrote (33903)1/9/1999 7:49:00 PM
From: Glenn D. Rudolph  Read Replies (1) | Respond to of 164684
 
The Internet Capitalist
SG Cowen Internet Research
10
after a judge ruled that his court did not have
jurisdiction to try all the defendants. We bring
this up only to highlight what we continue to
believe is an under-appreciated risk to the
Amazon story; even if patently frivolous (and
we tend to believe its not far from such a
judgment) Wal-Mart's lawsuit could tap
Amazon of the one indispensable thing that
they need; management's concentration. We
certainly hope it doesn't come to that, but we
never (especially these days) underestimate the
ability of a lawsuit to remain a viable and
prickly thorn.
DoubleClick
Demystifying DoubleClick
Just before the holidays, we had the
opportunity to visit with DoubleClick's
management team, Kevin O'Connor (CEO),
Kevin Ryan (President) and Jeff Epstein
(CFO). Although they were fresh off their
secondary offering roadshow and company
holiday party (complete with executive break
dancing that we're sure was Terrio-like in its
smoothness), we spent some time investigating
the fundamentals behind DCLK, which remain
quite strong. While this company has
impressed us for some time, we are fully aware
of the confusion that can surround their story.
Buy-side institutions have been grappling with
an effort to “fit” DoubleClick into a mold they
can more easily understand. Is it an ad agency?
Are they a direct marketer? Are they and
advertising technology concern? We are in
production with a more complete report on
what the future holds for DCLK where we will
attempt to answer these questions. In the
meantime, below are some highlights from our
meeting.
On how big an opportunity DoubleClick has
before them:
At its core, DCLK delivers advertising on the
Internet. Planning, buying and delivering
advertising on the Internet can be a time, labor
and cost intensive process for an advertiser
(and its ad agency) By providing a delivery
platform that has gained acceptance from sites
and advertisers, DoubleClick is positioning
itself to eventually become, in effect, the
operating system for ad delivery over the
Internet. How many delivery platforms will
there be? At most two or three. Will
DoubleClick be one of them? You bet. And
since Internet advertising is going to be
generating something like $10 billion in a few
years, and since impression delivery fees run to
5-7% of the ad dollars spent, that's an
enormous potential bucket of revenue. Having
said that, we believe that the greatest
shareholder value accrues not to ownership of
the ad serving technology per se (thought that
will most certainly be DCLK's driver in the
near term), but rather, owning the advertising
data that is generated by the technology. Long
term, we suspect DoubleClick's core corporate
asset will be the data accrued from years of ad
serving success.
The fundamentals behind and DoubleClick's
execution against the DoubleClick Network
business (where they represent content sites
who don't want to sell their own advertising)
remain particularly strong. We like to remind
ourselves often why this is such a unique and
valuable position; last year, portals represented
15% of Internet traffic, yet cashed in on 59% of
the ad dollars. Thus, the sites that represented
the majority (85%) of the traffic on the
Internet had to fight over the remaining 41%
ad revenue. DoubleClick provides this ad sales
force via its network business, today the
majority of DCLK's revenue. With time, as
Internet advertising matures, we suspect that
the balance of power will shift more toward
the smaller sites whose ability (thanks to
DART and the Network business) to target ad
impressions will grow.
On the international front, investment remains
heavy. because, as management states, they
always wished they'd spent more heavily when