SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Microcap & Penny Stocks : TSIG.com TIGI (formerly TSIG) -- Ignore unavailable to you. Want to Upgrade?


To: Andrew H who wrote (14426)1/9/1999 9:43:00 PM
From: REW  Respond to of 44908
 
The 2.5% is a guess. I pulled it for the initial impact of a new item not marketed and exposed to current Card holders. As it ages the percentage might drop.

The 50% reload from something I think I remember from a prior discussion. (Clear huh) I think it comes from the old CCI numbers they had.

MusicCard reloads were at around 75%.



To: Andrew H who wrote (14426)1/10/1999 10:26:00 AM
From: Robert B.  Read Replies (4) | Respond to of 44908
 
<<I know we are on new ground here but I am wondering where you got the 2.5% figure for the initial return on the promos and the 50% refill figure for the cards.>>

Using REW's example using beer-selling company XXXXXX, TSIG would split the musiccard reloads (for customers that bought a 20-unit musiccard after using XXXXXX's promo card). This is a good incentive for company XXXXXX to use the promocard, as they might receive their initial payment to TSIG back plus more (while selling more beer at the same time).

Just think if a corporation actually made a profit from the 50% split of musiccard reloads. How many big companies would calling TSIG frantically to work out a promotion deal with them? Would companies call CDNOW and our other competition to do similar promotions? Well, maybe, but our competition does not call centers and are limited to selling the CDs only via internet.

Again, with TSIG's marketing strategy, everybody wins.