To: MoonBrother who wrote (33990 ) 1/10/1999 11:01:00 AM From: jach Respond to of 164684
<Due to a higher mix of music and video products, which carry lower gross margins than books, we are not surprised by the margin shortfall. At this stage, we appreciate that the priority is to spend aggressively to build the brand and prepare for even higher volumes, which we expect can yield operating upside as the business scales. The company announced the opening of a new seven-acre distribution center in Nevada that, while increasing inventory levels, is expected to decrease delivery times to the Western US by a day. Amazon just started generating higher margin revenues by delivering leads to other stores. However, we believe the key will be to maintain the highest levels of customer service and fast fulfillment, both for Amazon's and other products. We believe the Amazon brand can attract the customers, although it is too early to accurately estimate the eventual size of the Amazon mall and the mix of Amazon vs. non-Amazon merchandise.> Wishful thinking of no-clue follow-the-herd analysts, imo, a more likley scenario is that the over building and trying to generate revenue without any reasonable return on investment is begging for a disaster. We have seen that with many companies that are now selling as penny stocks (1$ to 2$) or already gone bankrupt, such as SYQT. Yes, generate revenue and build customers, and pray for profit to come later, not likley. As for the brand name, no one cares one is clicking to any particular site, if there are sites that can provide faster and better information or things people will just go to those sites without a doubt. It's not like the store is only a half-mile from your house, or a particular restuarant has good food and pretty waitresses. WEB stores are all the same distance and give you pretty much the same feeling. That's where the traditional brick and mortar guys have the biggest advantage, remember, the earth surface is a fixed size, where else the WEB is not. Once there is money to be made, and the tax scenario becomes more clearer, we'll see many well-known large retailers coming in and with their brand names will give tremendous pressure on early retailers such as AMZN, and then what will AMZN do with those over-built capacity. all imo.