FHT activities in data mining
Copyright 1999 Business Wire, Inc.
Business Wire
January 11, 1999, Monday
DISTRIBUTION: Business/Technology Editors
LENGTH: 809 words
HEADLINE: Fingerhut Joins UNICA IMPACT! Customer Advisory Board
DATELINE: LINCOLN, Mass.
BODY:
Jan. 11, 1999--Unica Technologies, Inc., the leader in the application of data mining technology to the marketing process, is proud to announce that Fingerhut Companies, Inc., one of the nation's largest catalog companies, has joined the Customer Advisory Board (CAB) for UNICA IMPACT!(tm), the world's first Predictive Campaign Management system.
Produced by the makers of PRW(tm) and MODEL 1(tm), the leading data mining software for database marketing, UNICA IMPACT! is a full-featured Predictive Campaign Management system designed for direct marketing professionals who create, deploy, and track high-volume marketing campaigns. UNICA IMPACT! is the first campaign management system built from the ground-up to not only manage, but also to optimize marketing campaigns. Combining superior campaign management capabilities with advanced optimization features enables marketers to develop and execute campaigns with dramatically higher response rates that maximize ROI. Since it maps directly to the customers database or data warehouse without requiring data restructuring, and since it works with flat files, UNICA IMPACT! can be implemented in a matter of days, rather than months, which is common with the current generation of campaign management tools.
The Customer Advisory Board (CAB) consists of companies who are recognized as leaders in the practice of direct marketing. Based upon their extensive real-world direct marketing experience CAB members offer guidance and expertise and also help Unica test and evaluate the product as the company prepares for its first commercial release of UNICA IMPACT!
"We at Fingerhut have been working with Unica and using MODEL 1 for some time now. Their solutions provide us with competitive advantages, so participating in CAB for UNICA IMPACT! is a natural extension of our relationship, and one that will ensure that we not only sustain, but expand those competitive advantages," says Randy Erdahl, Manager of Segmentation at Fingerhut. "Unica provides state-of-the-art-technologies delivered in easy-to-use solutions. Their professional services have helped us to understand how to apply these intelligent solutions to our marketing processes. Taken together, this demonstrates an expertise in the business of marketing that we feel is unparalleled."
"We are honored that Fingerhut, the one of the country's largest catalog companies, and one of the most sophisticated direct marketers in the world, has joined the UNICA IMPACT! Customer Advisory Board," states Indy Pommers, President of Unica Technologies. "Fingerhut's extensive direct marketing experience and expertise will contribute greatly to Unica's ability to release a groundbreaking campaign management product. We have addressed several deficiencies in the current generations of campaign management tools. Firstly, UNICA IMPACT! provides an intuitive user interface, dozens of pre-built campaigns, and an easy link to the customer's data so that installation and ramp-up is quick and easy. Secondly, no other campaign management product is able to utilize the results of data mining technology to optimize campaigns as fully and effectively as UNICA IMPACT!"
Unica's product line includes the award-winning MODEL 1, the premier data mining software for database marketing, PRW (Pattern Recognition Workbench), and API's that allow OEMs to integrate data mining into their own products. Unica's professional services, including consulting, technology transfer, and education, help clients apply data mining, intelligent automation, and predictive campaign optimization to their marketing strategies at both the business unit and enterprise levels.
Unica, incorporated in 1992, is a privately held company headquartered in Lincoln, MA. With a focus on optimizing marketing automation and advanced data mining, Unica provides a variety of solutions to profitably handle a wide range of business needs.
Fingerhut Companies, Inc., having just celebrated its 50th anniversary, is one of the largest consumer catalog companies in the country, approaching $ 2 billion in revenues. Fingerhut offers more than 150 different catalogs to its more than 8.5 million customers. In addition, Fingerhut provides outsourced services that create affinity partnerships, including specialty catalogs for other retailers and catalogers.
UNICA IMPACT! and PRW are trademarks of Unica Technologies, Inc. MODEL 1 is a trademark of Group 1 Software, Inc.
Web unica-usa.com Email dianerob@unica-usa.com
CONTACT: Unica Technologies, Inc.
Diane Robinson, 781/259-5900
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