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To: tfk who wrote (14450)1/10/1999 11:40:00 AM
From: REW  Read Replies (1) | Respond to of 44908
 
I'm glad the realization is finally setting in about the potential of the PromoCard. It can expose CCI to the world quickly and in hand.
The PromoCard is a 5 CD card. It has been suggested to adopt a MiniCard with 2 CD purchases. Look at the marketing aspects of the PromoCard now until, hopefully, the MiniCard is adopted into the portfolio for utilization.

The idea for the PromoCard is to have the utilizing corporation pay for the use of the Card to enhance the sale of their product by offering a money saving opportunity to the public through the purchase of their product. It is done all the time. We recoup the cost of the Card and associated expenses with a little profit. Sounds reasonable.

The corporation gets increased sales and we get additional business plus a lot of free advertising. Think of the number of shoppers that read the printing on products they don't buy.