To: kash johal who wrote (45309 ) 1/10/1999 4:06:00 PM From: dale sicher Read Replies (2) | Respond to of 1580442
Kash, As a plebian member of this AMD thread and with my admittedly limited but growing knowledge about semiconductor technology (growing thanks in part to alot of you great guys out there), here is a rookie observation that is perhaps not totally obscured by die costs, ASPs, voltages, and benchmark tests (all obviously very important details of the industry but not required knowledge for an investor to profit from a chipmaker's stock): It seems to me that discussions here and elsewhere no longer primarily focus on whether AMD's chips are on par with Intel's. It appears that AMD has taken great strides recently and at least for now seems capable of delivering hardware that is (almost?) as good (if not better?) than Intel at a price that is (almost?) as good (if not better?). Again, as a semiconductor rookie, it seems to me that AMD's challenge at this time is not so much one of technology (an eternal ongoing never-ending battle) but one of marketing and promotion and customer acceptance. That is a very good sign. Being an aerospace engineer, perhaps my viewpoint is somewhat skewed, but if I had to choose between one of two evils, I'd much rather have a deficiency with marketing (superior?) quality products than have great marketing of inferior ones. Hype only lasts so long...if engineering can't come through with the goods, then long-term success will not be forthcoming. In my simple mind, marketing, while equally important to a company's overall financial health, is easier than the engineering. In other words, getting the word out is not quite as challenging as getting the product out. So even if AMD's marketing department is currently not as adept as Intel's, if their engineers can maintain their development pace, customer acceptance (and therefore demand and therefore market share) will continue to surge based on AMD's apparently ever-growing ability to deliver high-performance, cost-effective chips.