Mediamatics Announces First DVD-On-A-Chip Solution for Consumer DVD Players; Pantera-DVD's Integration Enables No Compromise, High-Quality DVD Playback At New Consumer Price Points newsalert.com
FREMONT, Calif.--(BUSINESS WIRE)--Jan. 11, 1999--Further establishing its leadership position in the rapidly expanding DVD industry, Mediamatics(R), a National Semiconductor(R) (NYSE:NSM) company, today announced Pantera-DVD(TM), the first fully integrated DVD-On-A-Chip(TM) solution for consumer DVD players. Pantera-DVD integrates all the back-end functions of a typical DVD player, including host processing, into a single chip. Mediamatics also announced the availability of a full manufacturing kit with complete system software, enabling manufacturers to drastically shorten the time-to-volume for their Pantera-DVD-based players.
Pantera-DVD is a prime example of National's commitment to bring higher levels of integration to the marketplace with systems-on-a-chip technology. Utilizing its hardware and software design expertise, Mediamatics has integrated all the hardware and software needed to control a DVD player's back-end functions into a single chip, creating a unique total system solution that delivers the high-quality level of playback demanded by the most discriminating consumers. Because Pantera-DVD's hardware and software were designed in parallel, Mediamatics has achieved a well-balanced unified memory system architecture. This architecture ensures complete compatibility among system components, providing manufacturers of DVD players with improved performance, significant cost savings and greater flexibility.
According to analyst Richard Doherty, founder of industry research firm the Envisioneering Group, "Pantera is the first single-chip OEM DVD solution to deliver snappy, DVD trick play while maintaining the video and audio quality normally associated with more complex and costly multichip designs."
Mediamatics Announces DVD-On-A-Chip(TM) Solution 4 Mediamatics has been working closely with a number of leading consumer electronics companies in Japan, Southeast Asia, South America and Europe which will announce their Pantera-DVD-based players in the upcoming months. The first consumer DVD players designed using Pantera-DVD are scheduled to hit store shelves by March of this year.
A truly worldwide solution, Pantera-DVD is compatible with all six DVD regions and both the PAL and NTSC viewing standards. This allows manufacturers to design DVD players for several different global markets with only minimal changes to the system's design. Pantera-DVD is fully compatible with all DVD specifications, CDDA, Video CD and China's emerging SuperVCD format, and it also supports a variety of audio standards including Dolby Digital AC3 and DTS.
The Pantera-DVD Solution
Typical DVD players require numerous discrete components to perform back-end decoding functions, such as data stream processing, CSS decoding, MPEG video decoding and NTSC and PAL encoding, as well as one or more CPUs to control all of these functions and applications. Pantera-DVD integrates these various components into a single chip, eliminating the need for an external host CPU, which translates into lower total system costs and higher reliability for manufacturers. This cost-effective solution enables OEMs to deliver a high-quality product to the consumer market while reducing their bill-of-materials in the process.
"Through integration, we've developed a design that really benefits manufacturers of DVD players, as well as the end customer, by delivering a no compromise DVD playback solution," said Pier Del Frate, vice president of marketing at Mediamatics. "Our Pantera solution enables OEMs to produce systems whose audio and video quality rivals that of $700 DVD players; yet they'll be able to meet the market demand for sub-$300 solutions. Our technology enables manufacturers to grow DVD penetration into the home market."
Pantera-DVD blends software flexibility and hardwired performance with Mediamatics' proprietary 32-bit RISC processor, Audio RISC-DSP, MPEG specific hardware, 10-bit Video DACs, graphics and NTSC/PAL encoder. The 32-bit RISC processor is the heart of Pantera-DVD, providing a baseline operating system for the entire DVD player, as well as setup for each of the DVD functions. The incoming MPEG program stream is processed by a flexible hardware/software combination where the on-chip Demux engine parses and processes the data and prompts the RISC to properly set up the audio, video and graphics decoders. The embedded RISC processor performs global control and housekeeping functions for the chip, and is also a platform for associated DVD applications like navigation and on-screen display. In addition, the RISC processor has headroom for the addition of future convergence applications, such as Internet browsing.
Mediamatics' Complete System Solutions
Mediamatics' total commitment to the DVD industry allows the company to provide OEMs with complete system solutions that contain all the essential hardware and software needed to build a working DVD player. For those manufacturers who wish to reduce risk and deliver a product to market quickly, Mediamatics offers a complete manufacturing kit that includes all the hardware, software, manufacturing documentation, casing, board schematics and Gerber files needed to produce a ready-to-manufacture DVD player for the consumer market. OEMs can also use the manufacturing kit to alter the basic DVD player design by adding enhanced features and options to their products.
The manufacturing kit contains all the system software components needed to run a consumer DVD Player. These components include a Real Time Operating System, DVD Navigator, drivers for various modules, as well the DVD Application with user interface. A Software Developer's Kit is also provided for OEMs who seek to customize and differentiate their solutions.
Availability
Both Pantera-DVD and the full manufacturing kit are currently available for production.
Mediamatics
Mediamatics, a wholly owned subsidiary of National Semiconductor Corporation, delivers consumer quality digital video and audio hardware/software solutions for the consumer, PC and convergence markets. Mediamatics' software and system expertise is integrated into the emerging home entertainment market comprising of entertainment PCs and DVD players. Its software products are licensed by Microsoft and major PC OEM manufacturers, making Mediamatics the world's largest supplier of MPEG products. Visit Mediamatics on the World Wide Web at: mediamatics.com.
National Semiconductor Corporation
National Semiconductor provides system-on-a-chip solutions for the information age. Combining real-world analog and state-of the-art digital technology, the company's chips lead many sectors of the personal computer, communications, and consumer markets. With headquarters in Santa Clara, California, National has annual sales of approximately $2.5 billion and 11,500 employees worldwide. Additional company and product information is available on the World Wide Web at national.com.
Mediamatics is a registered trademark and Pantera-DVD and DVD-On-A-Chip are trademarks of Mediamatics Corporation, a subsidiary of National Semiconductor Corporation. All trade names referenced are the service mark, trademark or registered trademark or trade name of their respective companies.
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