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Technology Stocks : IMAL - Online Shopping Mall -- Ignore unavailable to you. Want to Upgrade?

To: Aviator who wrote (323)	1/10/1999 10:49:00 PM
From: Aviator	Read Replies (1) \| Respond to of 399

More from other threads! IMAL LONGS by: sqldude 1318 of 1319 I've been looking at IMAL and what you said in your message triggered why I am buying this tomorrow. First Data is involved heavily. I am database marketing manager and what IMAL will probably do (and if previously stated my apologies) 1. First data has demographic, physcographic, and lifestyle data on every household. They also have great statistical modeling capabilities. 2. Most internet companies are not very good at capturing, analyzing, and targeting prospects our analyzing consumer behavior. First data will provide that ability. 3. Vision this...a mall where you know and can tract every customer who enters, and similar to IRI data, you can create or suggest, or advertise whatever is their purchasing propensity. This would allow IMAL to charge a premium to advertisers because the customer has a proven interest. 4. The direct marketing applications are enormous and ADD VALUE to every company linked with IMAL. Companies would gain enormous purchase, search, demographic, etc data on internet shoppers. 5. Add to this AT&T's infomration delivery and internet connections and you could have a highly sophisticated ADSL Internet MALL that adds value to every visit and every transaction. I don't want to write to much but would appreciate any comments as to whether this is on target or not. Cheers