To: BoNg-N-BoNg who wrote (10765 ) 1/11/1999 3:42:00 PM From: Moonray Read Replies (1) | Respond to of 16892
Datek Names Waterhouse's Nicoll as Brokerage Chief Iselin, New Jersey, Jan. 11 (Bloomberg) -- Datek Online Holdings Corp. named Edward J. Nicoll president of its online brokerage subsidiary, Datek Online Brokerage Services Corp. A founder and former president of Waterhouse Investor Services Inc., which is now owned by Toronto-Dominion Bank, Nicoll succeeds the acting brokerage president, Alex Goor, who remains executive vice president of the parent company. After leaving an active management role at Waterhouse in 1994, Nicoll became chairman of, and investor in, Wall Street Connect LLC, which makes voice recognition software. Nicoll helped start Waterhouse, a discount brokerage, with Lawrence Waterhouse in 1979. Toronto-Dominion acquired the company in 1996. Nicoll, 45, will report to Jeffrey A. Citron, chief executive of Iselin, New Jersey-based Datek Online Holdings. During the third quarter of 1998, Datek's brokerage ranked as the fifth- largest trader of securities over the Internet for retail customers, according to Credit Suisse First Boston, while Waterhouse ranked third. ''When we started Waterhouse all I had was a filing cabinet and no desk,'' Nicoll said in his first day at Datek, speaking from a colleagues' telephone. ''When you grow as fast as these guys are, it's a bit of controlled chaos.'' Waterhouse grew by adding branches, while Datek will grow by adding accounts to its one virtual branch, he said. ''This is a new paradigm -- you're available everywhere at once.'' Nicoll said he wasn't given any assurance that Datek will go public this year, though ''obviously this is a very valuable franchise,'' he said. In a release, Citron said Nicoll's talents will ''take us to the next level in this emerging industry.'' o~~~ O