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Biotech / Medical : Eli Lilly -- Ignore unavailable to you. Want to Upgrade?


To: kas1 who wrote (458)1/11/1999 7:01:00 AM
From: Anthony Wong  Read Replies (1) | Respond to of 642
 
Eli Lilly Launches Quick-Acting Insulin Product in Europe

Bloomberg News
January 10, 1999, 7:01 p.m. ET

London, Jan. 11 (Bloomberg) -- Eli Lilly & Co. said it
introduced a new, fast-acting version of its Humalog injected-
insulin product in the U.K., Germany and Ireland, opening new
markets for its third-biggest-selling group of products.

Indianapolis-based Lilly, maker of the world's best-selling
antidepressant Prozac, said it launched Humalog Mix25, a
treatment for type-2 diabetes, in the three European countries.
Humalog Mix25 is a quick-acting version of Humalog, one of three
main Lilly insulin products sold in the U.S., Britain and
elsewhere.

The Lilly launch comes at a time of heightened competition
in the $2.5 billion world market for treating type-2 diabetes, a
chronic condition characterized by the body's inability to
metabolize sugars correctly. Diabetes affects an estimated
135 million people worldwide, with the treatment market dominated
by Lilly, Denmark's Novo Nordisk AS and Merck KGaA of Germany.
New competitors, including Warner-Lambert Co. and others, are
developing easier-to-use versions of diabetes drugs.

''Humalog's been quite successful in the U.S.,'' but current
treatments are a poor match for what the pancreas does, said
Peter Laing, analyst with SG Securities Ltd., referring to the
organ that secretes natural insulin, which lowers blood sugar in
healthy people. That means there is much room for improved
treatments, Laing said.

Lilly said in October that year-to-date sales of insulin
products increased nine percent to $816.4 million, its third
biggest-selling product group after the antidepressant Prozac and
Zyprexa, a schizophrenia drug. Humalog sales in the third-quarter
were $32 million, an 82 percent increase, Lilly said.

To treat type-2 diabetes, the most common form of the
disease, patients typically must inject insulin up to an hour
before a meal to ensure their blood sugar level doesn't rise to
dangerous levels when food digests. Humalog Mix25, however, can
be injected immediately before or after a meal, making it easier
to use, said Lilly.

Laing said Humalog Mix25 is the first of a new group of
faster-acting insulin products, although Hoechst AG and Novo
Nordisk are close behind with similar products, all genetically
engineered versions of naturally occurring insulin.

Those products may face competition from Warner-Lambert
Co.'s troglitazone and similar drugs in the ''glitazone'' class
developed by SmithKline Beecham Plc and others, as well as
Glucophage, co-marketed by Bristol-Myers Squibb Co. and Merck
KGaA. All those are newer drugs that can be taken in tablet form
rather that injected.

--Dane Hamilton in the London newsroom (44-171) 330-7727/cor