Marketwatch.com Signs Ad, Content Contract with get2net
Public Internet Provider Supplies Unique Advertising Strategy to Financial News Service
Monday January 11, 12:28 pm Eastern Time
Company Press Release
SOURCE: get2net
Summary: get2net and CBS.MarketWatch.com pair up in a 'converge and contact' campaign at public access Internet NetStations located in airports and travel plazas throughout the U.S. The strategy enables brands to engage and draw in consumers while they travel by placing traditional advertising around the NetStation. The new campaign compliments this messaging within an interactive format to allow for immediate response.
DENVER, Jan. 11 /PRNewswire/ -- Starting January 1st, airport travelers are able to access the latest financial news and monitor stock portfolios through a new advertising and content agreement between get2net, a leading public Internet access provider, and CBS.MarketWatch.com, a leading online source for financial news.
Arranged through a partnership agreement between get2net (http://www.get2net.com) and AirTime Interactive, an Internet advertising sales agency with links to more than 850 companies, get2net's unique NetStations will feature placard advertising directing travelers to access financial news from the CBS.MarketWatch.com Web site (http://cbs.marketwatch.com) with high speed lines. Additionally, the NetStations' welcome page will feature hot links to CBS.MarketWatch.com and to the newly formed Global Finance Channel, a financial news service created for get2net by MarketWatch.com. get2net's platform provides a new advertising avenue for companies that seek to engage consumers.
''MarketWatch.com recognized an opportunity through the partnership between AirTime Interactive and get2net to raise its awareness with the upscale business travel audience, many of whom rely on MarketWatch to stay abreast of the latest financial news,'' says Jon Feller, president of AirTime Interactive (http://www.airtimeinteractive.com). ''Through our partnership with get2net, we're able to offer a unique advertising package that can encompass traditional advertising methods with the emerging ad strategies of the Internet. The get2net platform provides a new advertising avenue for companies that seek to engage consumers in a surround and stimulate approach.''
Among the advertising packages available through the get2net/AirTime Interactive partnership are combinations that include ''e-Boards,'' intelligent electronic billboards that act as screensavers; personalized survey sponsorships; content partnerships; banners, buttons and links off get2net's NetStations and NetSets. Additionally, get2net offers integrated placard advertising for an extension of online advertising on the exterior walls of the NetStations, which are modeled after sit-down phone booths.
''Our goal is to reach business-savvy Web users wherever they may be,'' said Michele Chaboudy, vice president of marketing of MarketWatch.com. ''This arrangement with get2net will provide us with visibility in airports which will allow more convenient access to our financial news for business travelers. Many of our users are frequently on the road, and this will allow us to expand our utility for them.''
get2net NetStations and NetSets offer a semi-private, high-tech environment where brands can efficiently reach thousands of affluent business travelers and consumers as they use get2net's Internet services. Further, get2net technology enables brands to sponsor fee-based content categories ranging from news and weather, to e-mail, travel services and local information, adding tremendous value to a user's Internet experience and extending the brands' reach beyond home or office computers.
get2net's advertising management technology enables advertisers to reach targeted national, regional and local markets. The company's comprehensive reporting services will help tell advertisers exactly how effective their placements have been working, enabling quick changes to maximize marketing dollars.
About CBS.MarketWatch.com
The CBS.MarketWatch.com Web site is a service of MarketWatch.com, LLC, which is a leading Web-based provider of comprehensive, real-time business news, financial programming and analytic tools. MarketWatch's editorial team contributes financial and economic reports to the ''CBS Evening News With Dan Rather'' and CBS News' ''This Morning.'' In addition, its correspondents appear on CBS affiliated and owned stations nation-wide through CBS Newspath. MarketWatch.com, LLC was launched on October 29, 1997, as a joint venture between CBS Broadcasting Inc., a wholly owned subsidiary of CBS Corporation (NYSE: CBS - news), and Data Broadcasting Corporation (Nasdaq: DBCC - news), the country's leading provider of real-time financial and market information. MarketWatch.com is headquartered in San Francisco and has bureaus in New York, Washington D.C., Los Angeles and London.
About AirTime Interactive
AirTime Interactive Inc. is a new division of AirTime Avails, a full service advertising sales representative for Internet, satellite, syndication, cable and network television. AirTime's clients include The Wall Street Journal Report, NBC America (East & West), WSEE Satellite, FoxNet and The Atlantic 10 Basketball Network. Founded by the American Satellite Network, AirTime is based in New York City and has been in business for more than two years. Airtime Interactive is devoted to helping companies advertise on the Internet (www.airtimeinteractive.com).
About get2net
get2net (www.get2net.com) has offices in New York, Denver, Chicago and Charlotte, N.C. and is the leading provider of public Internet access network services. Today, get2net is strategically positioned to deliver on the market's demand for high-speed, easy and secure public Internet access services to people on the go. To accomplish get2net's mission of remaining the premier public access provider of online services, it has established several strategic and technology partnerships with many major Internet corporations as well as with many Fortune 100 companies including Host Marriott Services, Intel and UUNet.
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