To: Ruffian who wrote (21144 ) 1/11/1999 5:14:00 PM From: SKIP PAUL Read Replies (1) | Respond to of 152472
Wireless Data Forum Launches New Initiative in Wireless E-Commerce Monday, January 11, 1999 Washington, D.C. - The Wireless Data Forum (WDF), the leading trade association for wireless data, is developing a multi-pronged program for its members, the wireless community and the computer industry in the emerging wireless e-commerce arena. The WDF has contracted with Wireless Internet & Mobile Computing, a leading consulting firm in Chevy Chase, Md., to create the Wireless E-Commerce Initiative. The Wireless E-Commerce Initiative will focus on two major areas: helping the wireless industry use the Internet to sell existing products and services and helping to spark the development new products and services. The venture will include briefings during mobile communications conferences and a full-day wireless e-commerce track during the WDF's annual meeting in Monterey, Calif., May 3-5. The WDF is establishing a section within its current Web site to provide detailed information on wireless e-commerce. In addition, the WDF is pursuing potential alliances with other wireless and computing organizations in the United States and abroad to help the growth of wireless e-commerce. It's crucial that the wireless industry around the world, including network operators, manufacturers, software developers and distributors, learn how to sell existing products and services via the Internet, the Wireless Data Forum says. Many Wireless Data Forum's members are already using the Internet to sell their products and services. "Through our briefings, conferences and Web content, we aim to help our members enhance their Internet sales," says Mark Desautels, managing director of the WDF. "One of our most important efforts will be to bring together the wireless community with experts in e-commerce from the computer industry," Desautels continues. "A significant part of the future of the multi-billion-dollar global wireless industry will be based upon creating enhanced products and services, and the Internet is a terrific way to sell these products," he says. Although many wireless companies are already creating e-commerce efforts - in North America, Europe and Asia - it's just the beginning, says the WDF. "The Wireless E-Commerce Initiative is unique and the timing is exactly right," says Alan A. Reiter, president of Wireless Internet & Mobile Computing. "When you look at what's available right now - in terms of applications on the Internet and the capabilities of wireless networks - there's simply no doubt that wireless e-commerce will become a significant part of both the computer and wireless communities." New services that could be applicable to wireless e-commerce efforts include highly-targeted competitive information, a wide range of financial products such as banking and stock trading, and a wealth of travel-related services such as making reservations, purchasing tickets and receiving schedule alerts. "We believe 1999 will be a watershed year for the launch of commercial efforts and pilot programs to test to different aspects of wireless e-commerce," says Desautels. "These efforts will likely include a range of free information services as well as advertiser-supported and paid services," he says. About the Wireless Data Forum The Wireless Data Forum is an independent, technology-neutral trade group dedicated to promoting the wireless data industry. WDF's members include wireless operators and equipment providers, application developers and information technology companies working to advance wireless and mobile data products and services. About Wireless Internet & Mobile Computing Wireless Internet & Mobile Computing focuses on jump-starting enhanced products and services in wireless communications, specializing in the integration of the Internet with wireless networks, including the development of wireless e-commerce and "smart" wireless devices and applications. Press Release For Immediate Release January 11, 1998 Contact: Mark Desautels, WDF mdesautels@wirelessdata.org 202.736.3218 or Alan Reiter, Wireless Internet & Mobile Computing reiter@wirelessinternet.com 301.951.0385