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Technology Stocks : OBJECT DESIGN Inc.: Bargain of the year!! -- Ignore unavailable to you. Want to Upgrade?

To: GUSTAVE JAEGER who wrote (2681)	1/12/1999 6:11:00 AM
From: hasbeen101	Read Replies (1) \| Respond to of 3194

Gustave, I don't know about Belgium and the US, but Oracle runs full-page advertisements in Australian newspapers on the TCO topic. I have witnessed several times the absolute shock when people hear about Object Design's prices. I agree that the products are superior, and that there is a TCO story to be told. But if the company doesn't actually tell that story, it doesn't count. I don't have a marketing degree, but it seems obvious from what I have seen that price is the #1 barrier to many sales. I won't be convinced that the company is serious about overcoming that barrier if it doesn't actually put something on the web site addressing that issue. Another job for the PR department...