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To: JoAnn who wrote (42079)	1/12/1999 9:41:00 AM
From: Rock_nj	Respond to of 119973

National Media to Change Name to E4L Monday January 11, 11:12 pm Eastern Time Company Press Release SOURCE: National Media Corporation LOS ANGELES, Calif., Jan. 11 /PRNewswire/ -- National Media Corporation (NYSE: NM - news) today announced its intention to change its corporate name from National Media Corporation to: E4L, Inc. The new trading symbol on the New York Stock Exchange will be: ETV. The new name, E4L, reflects the Company's commitment toward its electronic commerce initiatives: (i) Everything4Less (its Internet and catalog-based membership shopping service); (ii) on-line sales for its ''as seen on TV'' products; and (iii) its Internet-based infotainment/video channels. The Website for Everything4Less can be found at www.Everything4Less.com or, simply, www.E4L.com; where it is powered by netMarket; the Website for its proprietary products can be found at www.QuantumTV.com; and the infotainment/video programming channels can found at www.broadcast.com/shopping Stephen C. Lehman, Chairman and Chief Executive Officer, stated, ''The change to the new name is both symbolic and significant. This is a company with new management, a new vision, and a new direction. In just a short time, we have made enormous progress toward establishing an electronic commerce paradigm leveraged from our television infrastructure as well as the Internet and, soon, radio. While obviously named in recognition of our Everything4Less membership shopping club, E4L will stand on its own as a symbol of excellence and creativity and success. Most importantly, by focusing on the E4L name, our television, Internet and radio campaigns can build and reinforce brand awareness in E4L. ''We are also very pleased with 'ETV,' our new symbol for trading on the New York Stock Exchange,'' continued Mr. Lehman. ''It certainly evokes the combination of e-commerce and television that is unique to our Company.'' Eric R. Weiss, National Media's Vice Chairman and Chief Operating Officer, said, ''The name E4L strikes a chord between IBM and 'the artist formerly known as Prince.''' That's great positioning for a company that is at the forefront of e-tailing and e-commerce. This is not your father's National Media.'' The name change is contingent upon approval by the Company's shareholders. According to the preliminary proxy materials filed with the Securities and Exchange Commission, the record date for stockholders who are eligible to vote on the name change is January 21, 1999; the tentative date for the mailing of the proxies is January 25, 1999, and the tentative meeting date is scheduled for February 25, 1999 at the Company's headquarters in Los Angeles, California. National Media Corporation is the world's largest publicly held direct response television company and is an innovative leader in the growing world of electronic commerce. It broadcasts more than 3,000 half hours of programming each week throughout the world, reaches 100% of television homes in the United States, brings its programming to more than 370 million television households in more than 70 countries worldwide, and provides video programming over the Internet. The Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by the Company) contains statements that are forward-looking, such as statements relating to anticipated future revenues of the Company and success of current product offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of the Company. For a description of additional risks and uncertainties, please refer to the Company's filings with the Securities and Exchange Commission, including Forms 10-K and 10-Q. [To Request Previous press releases on National Media Corporation please contact, PR Newswire at (800) 758-5804 Ext 604644.] SOURCE: National Media Corporation