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EchoStar, MediaX Mix Interactive Multimedia with Interactive Television
01/11/99
PR Newswire
(Copyright (c) 1999, PR Newswire)
EchoStar and MediaX Combining Forces to Bring Entertainment and
Online Purchasing to High-Speed Broadband Subscribers
CULVER CITY, Calif., Jan. 11 /PRNewswire/ -- MediaX (OTC Bulletin Board: MXMXD) is pleased to announce its addition to EchoStar Communications Corp.'s (Nasdaq: DISH, DISHP), interactive channel lineup. MediaX is an emerging new media development and publishing company offering, entertainment content and software, website design, hosting and marketing and is a major e-commerce provider. MediaX appeals to a young, tech-savvy audience, providing a network of entertainment celebrity websites and an e-commerce site that offers 265,000 entertainment titles, including audio CDs, videos and DVDs. MediaX will offer multimedia programming to EchoStar's new interactive broadcast, scheduled to debut summer 1999, which will provide subscribers with high-speed multimedia information on their televisions and PCs.
MediaX will deliver programming and online purchasing for a broad spectrum of entertainment interests. From "On the Road with B.B. King," an interactive exploration of B.B. King's life, to exclusive information and live events from Rod Stewart's Official website. Using EchoStar's high-speed satellite broadcast, MediaX will incorporate the best features of its Internet site with richer interactive multimedia, online purchasing opportunities and live events, accessible by a click of the mouse -- or remote control.
"EchoStar and MediaX are entering into the future of interactive entertainment right now, and MediaX is very excited to be a partner in this venture," said Rainer Poertner, chairman of MediaX. "Between our graphic, multimedia and software engineering capabilities and with EchoStar's high-speed service, we're looking at a winning combination. This aggregation offers state-of-the-art graphics and efficient online purchasing to a previously untapped market. The future of interactive entertainment and shopping is here."
"With cutting-edge 3-D graphics and e-commerce potential, MediaX is an exciting addition to our interactive broadcast," said Mark Jackson, senior vice president of Satellite Services at EchoStar. "The addition of MediaX to our interactive lineup underscores our commitment to making unique interactive programming available to our subscribers."
EchoStar's high-bandwidth service will deliver multimedia-rich content to personal computers and televisions through specially designed set-top boxes. In addition to on-demand interactive multimedia, the services will offer the ability to download software, games, electronic publications or simply purchase from MediaX's large offering of entertainment titles. Subscribers to the service will use EchoStar's 18-inch satellite dish antenna to receive the broadcasts.
MediaX, along with many soon-to-be-announced channels, will be priced both individually and in packages, allowing subscribers to customize their own programming services. Content will be delivered to both personal computers and televisions alike -- providing high-quality audio, smooth video images, dynamic graphics and text -- all in digital format.
EchoStar Communications Corp., includes three interrelated business units:
* DISH Network(TM) is EchoStar's state-of-the-art DBS system that offers
customers over 300 channels of digital video and CD-quality audio
programming, fully MPEG -2/DVB compliant hardware, installation,
financing and leasing.
* EchoStar Technologies Corporation (ETC, formerly HTS(TM) -- Houston
Tracker Systems, Inc.), designs, manufactures and distributes DBS
set-top boxes, antennas and other digital equipment for DISH Network and
various international customers that include expressive Canada and
Telefonica's Via Digital system in Spain. ETC also provides
uplink-center design, construction oversight and project-integration
services for customers internationally.
* Satellite Services provides the delivery of video, audio and data
services to business television customers and other satellite users.
These services include satellite uplink, satellite transponder
space-usage and other services. Satellite Services also administers SKY
VISTA, a direct broadcast satellite service offering up to 27 channels
of popular digital satellite television programming to viewers in
Alaska, Hawaii, Puerto Rico and the U.S. territories in the Caribbean.
The DISH Network currently serves over 1.9 million customers. DISH Network is a trademark of EchoStar Communications Corporation. HTS is a trademark of Houston Tracker Systems, Inc. DISH Network is located on the Internet at: www.dishnetwork.com
Founded in 1996, MediaX Corporation is an award-winning developer and publisher of multimedia entertainment software and real time 3-D games, as well as produces and publishes new media entertainment content for entertainment companies and is an e-commerce provider. Headquartered in Culver City, California, MediaX owns and operates a digital production facility in Santa Cruz, California. MediaX is located on the Internet at: www.mediax.com, for investor info send e-mail to investorinfo@mediax.com.
/CONTACT: Gwenivere Snyder of MediaX Corporation, 310-815-8002 ext.24, investorinfo@mediax.com; or Judianne Atencio, Communications Director of EchoStar Communications Corp., 303-723-2020, judianne.atencio@echostar.com; or Paul Freundlich of Rogers & Cowan, 212-545-5858/ 09:15 EST
Contact: /CONTACT: Gwenivere Snyder of MediaX Corporation, 310-815-8002 ext.24, investorinfo@mediax.com; or Judianne Atencio, Communications Director of EchoStar Communications Corp., 303-723-2020, judianne.atencio@echostar.com; or Paul Freundlich of Rogers & Cowan, 212-545-5858/ 09:15 EST
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