SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Microcap & Penny Stocks : AVBC Aqua Vie Beverage Corp. -- Ignore unavailable to you. Want to Upgrade?


To: Chuck Rubin who wrote (11208)1/12/1999 1:09:00 PM
From: Grabs  Read Replies (2) | Respond to of 16988
 
I would agree that shelf space is one of the biggest points of competition between the major food and drink companies, especially soda, chips, salad dressings, etc.

However, a lot of stores now have sections or aisles devoted to "ethnic" or eclectic foods. In my hometown, Dominicks and Jewel have an aisle like that and it seems like there are a lot of independents with product on the shelves, including various nutritional juices, etc.. We are not trying to displace Coke or Pepsi from its shelf space, however it will be challenge getting into the majors.

Another challenge is being able to prove that you can produce the product for multiple dleiveries (i.e. a soft contract to deliver x cases for x number of weeks to x number of stores). IMO, this will also be a difficult sell to the retailers until we have firm financing. That could explain the international focus the company has taken so far.

JMO-

Grabs



To: Chuck Rubin who wrote (11208)1/12/1999 1:40:00 PM
From: Him  Read Replies (1) | Respond to of 16988
 
Yeah Chuckr, I Agree. I like this discussion, but talking about shelf space seems premature, until there is demand for the product. I saw a trailer for "Analyze This" last weekend here in Orlando, and I thought to myself that that was one of the movies AV was going to get placed in. All it needs a solid introduction to the 18-34 demographic and the rest should take care of itself. Not to discount the shelf space issue, but where is the marketing?