To: amadeus who wrote (942 ) 1/12/1999 2:46:00 PM From: Katt-000 Read Replies (1) | Respond to of 5300
January 12, 1999 02:34 PM ALPINE, Ut--(BUSINESS WIRE)--Jan. 12, 1999--WordCruncher Internet Technologies, Inc. WCTI President and CEO Dan Lunt confirmed that the new WCTI Internet search site will be unveiled in February, and provided an overview of the company's development plans for the first quarter of 1999. Lunt explained, "We are exceptionally pleased with the progress that has been made in the past months. In February, we will unveil our site with a new name and a new look. For the first few months, we expect to be making changes to the site on an almost daily basis. We'll be adding features, content, and functionality." The new WCTI web site will be called "Spyhop" . The term "spyhop" refers to the way marine mammals (whale, walrus, porpoise, seal, etc.) raise their head out of the water to examine their surroundings. Lunt elaborated, "The Internet is a veritable ocean of information, and our technology is designed to help users to get a better look around." Lunt also explained that "Spyhop" describes what makes the WCTI technology different from other search engines. Traditional search engines provide only broad descriptions of sites, which users must randomly access to determine if the information is useful. WCTI search results show actual details from Internet sites. This enables users to determine if a site's information is relevant before they access an individual Web page. So in a very real sense, the WCTI engine lets a user view or 'spy' data on a site before they have to link or 'hop' to it. WCTI is developing a business model for providing a general index and search technology for the Internet. The model includes content, advanced technological features, and a specialized user interface. The model is characterized by its ability to help users locate credible, relevant information. WCTI will employ a revenue model that initially is comprised of both advertising and licensing revenue streams. Since searching is the most popular activity on the Internet, and WCTI's engine will accommodate many different search applications, there is sufficient flexibility to take advantage of additional revenue opportunities as the Internet matures.