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To: clutterer who wrote (42510)	1/13/1999 8:18:00 AM
From: Rock_nj	Respond to of 119973

24/7 Media Achieves One Billion Ad Impressions Per Month and Reaches Nearly Half of Online Users 24/7 Network Expands with Addition of CLIQNOW! Sites and Aligns National Sales Force Along Content-Specific Channels NEW YORK--(BUSINESS WIRE)--Jan. 13, 1999-- 24/7 Media, Inc. (NASDAQ: TFSM - news), one of the largest Internet media companies, today announced that it hit the billion ad impression per month mark in the fourth quarter of 1998, one quarter earlier than had been anticipated. The ad impression growth is the result of newly added Web sites as well as growth from within the existing Web site client base. The 24/7 Network now comprises more than 100 brand name sites in 21 content channels. According to the latest Key Measures report from Media Metrix (November 1998), 24/7 Media reaches 48.2 percent of the online audience. This reach is a combination of The 24/7 Network of top-rated sites and The ContentZone, a group of more than 2,500 small-to-medium sized sites available to advertisers on a run-of-network basis. In addition, the Company has expanded The 24/7 Network into a single network that now encompasses the entire CLIQNOW! network of sites. This expansion brings the CLIQNOW! sites under the umbrella of the 24/7 brand, and creates a single national sales force of more than 70 professionals in eight major markets. Recognizing advertisers' need for content and audience demographic expertise during online campaign planning, the 24/7 sales force will now be aligned along content-specific channels. This strategically focused sales effort is designed to benefit advertisers and Web site affiliates alike through improved site-specific, content channel, and marketplace knowledge. ''It's very satisfying to end the year having reached the billion ad impressions per month mark ahead of projections and to see our audience reach at nearly 50 percent,'' said David J. Moore, CEO of 24/7 Media, Inc. ''But you can only rest on your laurels for a minute in this industry, and that's why we've implemented an expansion and sales strategy we're confident will make 1999 an even more productive and successful year for us.'' About 24/7 Media Reaching nearly half of all online users, 24/7 Media, Inc. provides Internet advertising and online direct marketing solutions to advertisers and Web publishers. The Company operates The 24/7 Network comprised of more than 100 name-brand Web sites organized into high-demand content channels, as well as The ContentZone, a network of more than 2,500 small to medium sites. In addition, 24/7 Media develops its networks' underlying adserving technology, Adfinity(tm). Based in New York, 24/7 Media, Inc. is a publicly traded company (NASDAQ: TFSM - news) with offices in Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, Seattle and Virginia. More information about the company can be found on its Web site located at 247media.com. Contact: Connors Communications, New York Mara Sipzener, 212/807-7500 mara@connors.com or 24/7 Media, Inc., New York Leslie Howard, 212/231-7104 lhoward@247media.com