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To: 16yearcycle who wrote (34734)	1/13/1999 9:55:00 AM
From: KeepItSimple	Read Replies (4) \| Respond to of 164684

You just keep buying the dips. Everything will be ok. :) Btw, my feb puts just doubled across the board- finally got a quote. Life is good.

To: 16yearcycle who wrote (34734)	1/13/1999 4:33:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

NTERNET USERS DOUBLE ONLINE HOLIDAY SPENDING 01/13/99 -- SAN JOSE, CA -- Final results from a recently completed online survey conducted by World Research (http://survey.com) in cooperation with EarthLink (www.earthlink.net) reveal that Internet users more than doubled their online holiday spending during the 1998 holiday season. Some 2,148 Internet users reported that they would triple their online shopping and double their online spending during the 1998 holiday shopping season. During the 1998 holiday season, the respondents expected to spend an average of $339 (38% of their holiday purchases) online. In contrast, these respondents spent an average of $154 (17% of their holiday purchases) online in 1997. Overall, the respondents reported having spent an average of $606 online in the previous twelve months. Although only 25% of the respondents reported using the Internet for their holiday shopping in 1997, 80% said they either had used or planned to use the Internet for at least part of their holiday shopping in 1998, representing an increase of over 300%. Online Shopping by Women Soars 400% Growth in Internet shopping was particularly strong among female Internet users. In 1997, female Internet users were a third less likely to shop online than male Internet users. By the 1998 holiday shopping season, female Internet users were equally likely to shop online for holiday purchases. In addition, female Internet shoppers nearly tripled both their online holiday spending and the proportion of their holiday spending done online. Online Holiday Shopping All Respondents Males Females --------------- ---------- ---------- 1997 1998 1997 1998 1997 1998 Online holiday shoppers 25% 80% 31% 80% 20% 81% Average total holiday purchases $ 911 $ 889 $ 971 $ 976 $ 867 $ 812 Average online holiday purchases $ 154 $ 339 $ 211 $ 405 $ 100 $ 283 Percentage of holiday spending done online 17% 38% 22% 41% 12% 35% Average online spending during the previous 12 months -- $ 606 -- $ 792 -- $ 443 Music, books/stationary, computer products, clothing, toys, collectibles/novelty items, electronics, video games/systems, videos, and DVDs were the most popular items that respondents expected to buy online during the holiday season. "This dramatic increase in online spending is a direct result of three important factors," says Gregory Harmon, director of Research at World Research, Inc. "First, Internet users have become significantly comfortable with the concept of online shopping. Second, the variety of products and services available on the Web increased dramatically in 1998 and will continue to grow. Third, many shoppers view the Internet as a more convenient shopping option." This survey was conducted by World Research in cooperation with EarthLink Network to better understand consumer online shopping habits. It was maintained on the World Research Web site (survey.com) and also accessible through banner ads and hyperlinks from the EarthLink homepage and online shopping mall. There were 2,148 respondents when the final data was tabulated on Jan. 5, 1999. These respondents were primarily members of the World Research online panel and visitors to EarthLink's Web sites. World Research, Inc., owner of the Internet domains "survey.com" and "CyberPoll.com," provides both traditional and leading-edge market research to many of the high tech industry's most successful and influential companies. The firm's clients include Silicon Graphics (SGI), Netscape Communications (NSCP), Sun Microsystems (SUNW), Symantec (SYMC), EarthLink (ELNK), CMP Media (CMPX), Cisco Systems (CSCO) and Canon Computer Systems. For more detailed results of this survey, contact Katherine Chalmers at 408/979-8230, email chalmers@survey.com, or visit the company's Web site at survey.com. EarthLink is the world's largest independent Internet service provider. Through its unified EarthLink Sprint Internet access service, the company makes the Internet relevant and productive to hundreds of thousands of individuals and businesses every day. Headquartered in Pasadena, EarthLink provides a full range of innovative access and hosting solutions to thousands of communities internationally from more than 1,700 points of presence. EarthLink and Sprint Corporation (NYSE:FON) have formed a broad business relationship to create an Internet service with the potential to reach millions of new customers. Sprint is a global communications company and one of the world's largest carriers of Internet traffic. Information about EarthLink and EarthLink Sprint services is available by calling 800/395-8425 and through EarthLink's Web site at www.earthlink.net. internetwire.com