To: * Thumper * who wrote (780 ) 1/13/1999 1:19:00 PM From: William Hayden Read Replies (3) | Respond to of 1664
AXGI NEWS: (BSNS WIRE) Auxer Group Inc. Launches "e-Commerce" Business and Announce Auxer Group Inc. Launches "e-Commerce" Business and Announces Marketing Alliance With VirtualSellers.com Business Editors Wayne, N.J.--(BUSINESS WIRE)--(BUSINESS WIRE)--Jan. 13, 1999-- Company to Employ New Interactive Infomercial Technology Dubbed "I-mercial", to Sell Products Direct to the Consumer Over the Internet The Auxer Group, Inc. (OTC-BB "AXGI") today unveiled an application of a new technology to offer its proprietary line of automotive, marine and aviation accessories direct to the consumer through the Internet. This "e-Commerce" strategy will employ state- of-the-art "Streaming Video and Audio" technology and will allow the consumer to interact with the software to gain further insights into the features and benefits of the products. These "INTERACTIVE INFOMERCIALS" dubbed "i-MERCIALS" will allow customers to see actual demonstrations of Auxer's products in real life settings and to interact with the product within those settings. Consumers will be able order the product to be shipped direct to their home for next day delivery by clicking on the "ORDER NOW" window. Auxer additionally announced that they have entered into an agreement with VirtualSellers.com a division of SUNCOM Telecommunications Inc. (OTC BB: "SNLMF") to handle all aspects of "e-Commerce" Website design; including secure order taking transaction process, back-office administration and marketing of the Website. Virtual Sellers.com is a leading provider of "e-Commerce" transaction processing services, providing an all-inclusive "e-Commerce" solution that enables businesses to quickly and inexpensively tap into the internet market for their products or services. VirtualSellers.com performs the complete transaction, including order processing, creditcard verification and payment processing. The shipping instructions will be sent to Auxer for fulfillment followed by immediate payment. It is anticipated that the Web design will be completed to the point of order taking capabilities by the end of February or early March 1999. Gene Chiaramonte, Chairman of the Auxer Group explained, "We know the car business and VirtualSellers knows the internet. It's a perfect fit. We will save untold amounts of money and development time by working with "e-Commerce" professionals. The hit-to-sales ratio generated by VirtualSellers.coms' approach is far above the industry average and we are extremely excited about rapidly expanding our internet presence. Selling direct to the customer is attractive because it is a high margin business. Until now we were unable to justify the development and marketing dollars but with Virtual Sellers on board, we feel it's a win-win situation." According to Stephen Meade, President and C.E.O. of VirtualSellers.com, "We have experience with thousands of companies through our marketing agreement with American Information Systems, Inc. (A.I.S.) and the Auxer Group is a classic example of an "e-Commerce" winner. Excellent products, a high level of brand awareness with the consumer and "bread and butter" products that every household can use over and over again. Additionally, I am really excited about incorporating the "i-MERCIAL" Interactive Infomercial feature into the Website. These types of technological innovations should really turn the consumer on and generating an extremely high volume of traffic should be a snap." Over the past year "e-Commerce" has leaped to the forefront of the Internet business community as evidenced by the many companies that have entered this market, such as, eBAY (NASDAQ: EBAY), YAHOO! (NASDAQ: YHOO), E-Trade (EGRP), AMAZON.COM (NASDAQ: AMZN), BROADCAST.COM (NASDAQ: BCST), CDNOW.COM (NASDAQ: CDNW) and uBID (NASDAQ: UBID). Success stories, such as these, have prompted Auxer to boldly leap into the world of "e-Commerce." ABOUT THE COMPANY The Auxer Group Inc. (OTC BB: AXGI) is an investment holding company that is comprised of three wholly-owned subsidiaries: Harvey Westbury Corporation, CT Industries and Universal Filtration. Auxer is a manufacturer, wholesaler, and distributor of automotive, marine and aviation after-market and hardware products. These products are currently sold to major retail chains around the country including, PEP BOYS, MANNY, MO AND JACK; CARQUEST; PARTS AMERICA (WESTERN AUTO); WALMART; KMART; and WEST MARINE. The Auxer Group's most well-known products include FORMULA 2000 ULTIMATE (A high-performance engine treatment) and GARRY'S ROYAL SATIN AND POLISHES (a 70 year-old superior car and marine care line). Forward looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties including without limitation to, continued acceptance of the company's products, competition, new products and technological changes, intellectual property rights, and other risks. For more information please visit our Website www.AUXER.com Auxer Investor Relations 800-418-2002 PMR and Associates 760-635-8695 email PMRANDCO@aol.com --30--rc/ny* CONTACT: VirtualSellers.Com Mr. Stephen Meade, President and CEO 888-271-6236 eMail: SMEADE@VIRTUALSELLERS.com www.VIRTUALSELLERS.com KEYWORD: NEW JERSEY INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED INTERACTIVE/MULTIMEDIA/INTERNET BANKING Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com *** end of story ***