To: mark silvers who wrote (22302 ) 1/13/1999 3:43:00 PM From: Linda Kaplan Respond to of 213173
Headline: Apple Computer Expected To Report 1st Sales Increase In 3 Years ====================================================================== NEW YORK -(Dow Jones)- Driven by sales of the iMac and Power MacintoshG3 computers, Apple Computer Inc. is expected to show year-over-year revenue growth for the first time in three years when it reports fiscal first-quarter results Wednesday afternoon. Even as Apple turned in one of the best stock performances of any computer company in 1998, skeptics pointed out that its sales were still declining. But it appears the company is gaining market share again with strong sales of iMac and Power Macintosh G3 computers. "No one's surprised that they're going to make money" anymore, said Andrew Neff, an analyst at Bear Stearns. "It's a question of how much, not if." Last week, Steve Jobs, the company's founder and interim chief executive, enthused that Apple would post its fifth consecutive profitable quarter. Apple is expected to report fiscal first-quarter earnings of 70 cents a share, more than double the year-earlier 33 cents a share, according to the mean estimate of analysts surveyed by First Call. James Poyner, an analyst at CIBC Oppenheimer, sais he expects Apple's earnings to come in above the First Call estimate. He's estimating Apple earned 76 cents a share. He expects sales of $1.8 billion - a 14% increase from year-ago sales of $1.58 billion. The iMac has gained popularity among consumers for its sleek design. Last week, the company said 800,000 of the machines were shipped between its launch date in mid-August and December. The iMac has helped Apple regain some of the market share it had lost during a dizzying two-year slide that was arrested when Jobs, the company's co-founder, took the helm in 1997. In November, for example, Apple's share of the U.S. retail market for desktop personal computers rebounded to 5.3% from 1.8% a year earlier, according to estimates by ZD Market Intelligence, a market-research firm in La Jolla, Calif. That was Apple's largest market share in that category since 1996. Still, some analysts have questioned how much more share of the market Apple can regain, given the fact that the rest of the PC market continues to surge ahead at a pace of about 15% a year. Its PC competitors, meanwhile, are also churning out new models at prices considerably below those of Apple's iMac, which was initially priced at $1,299 and was dropped to $1,199 on a line of new models unveiled earlier this month. By contrast, some PC models at Christmas were priced as low as $500. Apple, meanwhile, is packing more performance into its computers. The new Power Mac G3 lineup, for instance, features up to a 400-megahertz microprocessor with advanced three-dimensional graphics. The computers also come equipped with Apple's new FireWire technology for connecting peripheral devices such as digital cameras and camcorders. The new iMacs contain essentially the same design, with one notable difference: they now come in five colors - including "strawberry" and "tangerine" - instead of the original teal, which has been replaced by "blueberry." Copyright (c) 1999 Dow Jones & Company, Inc. All Rights Reserved.