To: Maurice Winn who wrote (21260 ) 1/13/1999 3:17:00 PM From: Jon Koplik Respond to of 152472
O.T. - Floyd Norris piece (from NYT) on Internet and stock prices. January 13, 1999 EDITORIAL OBSERVER What Will the Internet Economy Look Like? By FLOYD NORRIS he Internet is the wonder of the era, the tool that is expected to change everything. On Wall Street, Internet stocks are superstars. Amazon.com, the bookseller, now trades for more than 50 times the price at which it went public in 1997. Ebay, an auction house, is valued at 13 times what investors paid four months ago. These prices reflect huge amounts of money. Amazon.com is valued at around $26 billion, about the same as CBS and nearly three times as much as Federated Department Stores, the largest department store chain. Yahoo, the Internet search engine that went public almost three years ago, is valued at about $39 billion, nearly 100 times its valuation when it went public and more than Boeing or Anheuser-Busch. There are two possible explanations for those valuations. The market might be telling us that economic activity will soon come to be dominated by the Internet. Or the market moves could be evidence of speculation gone wild, of a great bubble that will inevitably burst. Those two explanations are not mutually exclusive. The Internet could be all that its fans expect, and some stocks could still be ridiculously overvalued. But what would the 21st-century economy look like if only the first explanation proves accurate? Retail activity would increasingly be dominated by Internet sales, to an extent hard to imagine. Federal Express would be an immediate beneficiary, assuming that Star Trek technology -- "Beam me up, Scotty" -- will not be perfected for packages. But while its stock did well last year, FedEx has slipped a bit this year, even as Internet stocks have zoomed. While Amazon.com fell 12 percent yesterday, it is up 53 percent for 1999. Deflation would be likely in the new Internet economy. It is much easier to compare prices on the Internet, a fact that will tend to force prices -- and profit margins -- down on items that are easily comparable. One of the wonders of the performance of Amazon.com is that it specializes in just such products. A book from one store is no different than a book from another. To be sure, service will also count. Getting a great price on something that does not get delivered for months is hardly a bargain. Brand-name images of quality could, if anything, become more important in a world where shoppers cannot examine the item before buying. Some stores no doubt will continue to prosper. Lettuce does not age well, so food stores are an obvious candidate. For clothes, where fit is important, many will prefer to shop where they can try on before buying. No one will want to wait for mail delivery of a new car battery. But over all the demand for stores would fall, creating a glut of retail space and falling rents as Internet sales represent transactions not made in stores. So far, the stock market does not seem to have anticipated that. While companies that own shopping malls have seen their stock prices slip a bit, the falls have been nowhere near the magnitude that would be expected in the Internet economy. Nor has the market anticipated the economic dislocations that would come along with such a huge change. A recession could easily result just from the upheavals created by failing retailers and plunging commercial real estate values. To say the least, the overall level of stock prices now does not reflect a recession risk. The most likely outcome is that the Internet will grow to be a much larger economic force than it now is, but that the stocks of Internet companies will nonetheless prove to be horrid investments for those who buy at current prices. Those who are buying do not really expect such an economy. They are just betting that this mania will not end soon. There is a precedent. In the 1920's, the great speculative stock was Radio Corporation of America, which took six years to rise 100-fold, twice the time Yahoo required. As the bulls forecast, R.C.A. became a dominant player in an industry that revolutionized American life. But those who bought the stock in 1929 still lost nearly all the money they invested. Copyright 1999 The New York Times Company