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Technology Stocks : ZORAN jpeg/dvd moguls -- Ignore unavailable to you. Want to Upgrade?

To: Zantac who wrote (1394)	1/14/1999 12:47:00 PM
From: mig driver	Read Replies (1) \| Respond to of 1486

Good Buy Recommendation ... Preferred Capital Markets, Inc. Upgrades Its Rating of Zoran Corporation To a BUY from an ACCUMULATE Rating SAN FRANCISCO, Jan. 14 /PRNewswire/ -- The following is being issued by Preferred Capital Markets, Inc., a member of the National Association of Securities Dealers, CRD number 10993: Preferred Capital Markets, Inc., a brokerage firm servicing both institutional and individual investors with a focus in technology, telecommunications and medical technology, today upgraded its rating of Zoran Corporation (Nasdaq: ZRAN - news) to a BUY from an ACCUMULATE rating and a twelve-month price target of $20. Analyst Brian Alger has raised his rating on Zoran, a company that develops and markets integrated circuits, integrated circuit cores and software for digital video and audio compression applications. ''We believe Zoran is the only DVD chip supplier with DVD software, making it the only company with a long-term solution for both the PC and Consumer Electronics markets,'' Alger reported. ''Zoran has a broader customer base than it has had in the past, and each of these customers are ordering more product than ever before. More importantly, in our opinion, the end markets for Zoran's compression technology are finally, after two years of anticipation, ramping into large volume production.'' Brian Alger has been focused on the multimedia semiconductor sector for the past three and a half years. Currently Brian's coverage list also includes Diamond Multimedia, Cirrus Logic, and NeoMagic among others. Prior to joining Preferred, as an analyst at Prudential Securities, he followed the semiconductor industry. Brian earned his BA in Finance from the University of Colorado. Preferred Capital Markets, Inc. provides proprietary research and trade execution services on an agency and principle basis for the securities and options markets. Clients include institutional investors, money managers, floor traders, and high net worth individuals. Founded in 1982, Preferred Capital Markets is headquartered in San Francisco with offices in Boston, Chicago, Miami, New York, Philadelphia, and Seattle.