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Non-Tech : Barnes & Noble (BKS) -- Ignore unavailable to you. Want to Upgrade?

To: Ahmad Sinno who wrote (265)	1/14/1999 12:39:00 PM
From: Chuzzlewit	Respond to of 1691

Ahmad, you asked ...why can't AMZN, BKS... strike a deal with the publishers to ship books directly to consumers. I am thinking of an enhanced JIT system where the book re-sellers don't have to stock books and incur the associated costs of shipping twice. The reason is that consumers buy books one at a time. He has no need for 10,000 copies of the latest best seller. So implementing that kind of deal would require the publisher to make massive investments to change his way of doing business. That would also require the publisher to maintain significant inventories. By contrast, Dell does precisely that with Sony. Not only that, but the JIT system allows coordinated shipments of the computer from Dell and the monitor from Sony to arrive on the same truck at the consumer's destination. A difference between books and computer monitors is that monitors are currently packed one per carton, and the implementation of drop shipping is a relatively small imposition on the manufacturer. TTFN, CTC