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To: GST who wrote (34924)	1/14/1999 2:37:00 PM
From: H James Morris	Read Replies (1) \| Respond to of 164684

It appears that Bezos not only likes to steal software secrets. He now wants to get Wal-Mart's shoppers. ps Bill knows how to inhale. If you don't trust me. Ask monica. Are you inhaling, when your panting? >> Washington, Jan. 14 (Bloomberg) -- Leading Internet retailer Amazon.com Inc. and the No. 1 Internet directory Yahoo! Inc. may want to target a wider audience than the wealthy and well educated, analysts said as a new study suggests the base of people on the global computer network is broadening. New Internet users in the U.S. are more likely to have skipped college and have less income, according to the study by the Pew Research Center. About 23 percent of adults who started going online last year have household incomes below $30,000 a year, compared with 16 percent of experienced online users whose incomes are at the same level, the study said. About 40 percent of new Internet users last year never attended college, almost twice the percentage of long-time Internet users, the survey found. ''It represents a new opportunity. The Internet economy is forever expanding,'' said Vernon Keenan, Internet analyst at San Francisco-based Keenan Vision Inc. ''More general mass marketing techniques will become more effective as the population broadens.'' America Online Inc., which says it provides online access for a wide segment of people, including the technically unskilled, ''has already demonstrated that the cybersnooty aren't always right'' when it comes to targeting online users, Keenan said. Bargain Hunters Security remains a top concern of online shoppers, the Pew study says. About 61 percent of Internet users who have never bought anything online said they're worried about the safety of their credit card numbers. A shifting online population is going to mean a different type of shopper, with more hunting for bargains online, said Shelly Morrisette, an analyst with Forrester Research Inc., which has done its own surveys of online usage. Just as there is a wide variety of retailers in stores, from Saks Inc.'s Saks Fifth Avenue to Kmart Corp.'s Kmart, ''you're going to see a broadening of offerings on the web to reflect society as a whole,'' said Paul Noglows, digital media analyst with Hambrecht & Quist LLC. The Pew study also looked at other Internet usage, including the media choices of online users. Weather news draws the largest audience, about 64 percent of Internet users, the study said. Stock quote updates, and local entertainment listings also were big draws. Most people -- 75 percent -- who use the Internet for news are still getting most of their information from traditional sources such as television and newspapers, the survey said. Pew surveyed 3,184 U.S. adults by telephone between Oct. 26 and Dec. 1, including 1,184 adults who use the Internet. The poll has a margin of error of plus or minus 3 percentage points. <<