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To: Sam LBI nj who wrote (14889)	1/14/1999 8:09:00 PM
From: Boyd Zander	Respond to of 44908

Sam Do you know if the kids in BR will have any marketing tools. I'm sure they are all brite kids and can describe the cost advantages of the card over the competition and how to use it. Are there pamphlets that come with, or apart, from the card that describe the aspects of the card? Say if I walk up to a table you set up or one of your kids comes to my door, if I see a smart looking pamphlet or brochure that describes the card, the website, that customer service is an 800 call away, and what a great price I get my CDs for such that the card pays for itself (no brainer at this point) etc. I may be more apt to buy. Personally, it doesn't take much for me to put up some bucks to support a fundraiser, but for the discriminating, cost conscious consumer some simple marketing tools may help make the sale. Of course these cost money and the return or lack of on this cost would need to be considered. Of course the alternative would be a well educated sales force, especially one that wants to play ball. Boyd