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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Petz who wrote (46135)1/15/1999 4:29:00 AM
From: Tenchusatsu  Read Replies (1) | Respond to of 1583339
 
<3DNow is one half the reason why AMD can sell 333 MHz K6-2's at the same price as the Celeron 333.>

For a feature that was supposed to make Intel processors, especially Celeron, look sluggish on games, I would have expected the 3DNow additions to have been marketed better, allowing for higher ASP's. Now all AMD can even hope for is equal pricing with Celeron, and not even, since in the past, if I recall correctly, Celeron 333 has been selling for more than K6-2 333.

<The other half of the reason is the poor image of the Celeron brand.>

Poor image? Many Netizens are enjoying overclocking their Celeron 300A processors to 450 MHz. Even some web sites I've seen have Celeron overclocking FAQ's, and one even sells a "Wopper Celery Sandwich," which is a double heat-sink sandwich for those who want to try for 500 and above. It's no wonder Sharky Extreme has informally named the Celeron 300A as their mascot CPU.

Even now, articles from PC Magazine are showing how Celeron is almost as fast as a Pentium II. If Celeron still has a poor image, it will fade away very quickly.

Trust me on this, 3DNow could have been marketed much better. Software support is there, but AMD didn't do a very good job convincing anyone else except the hardcore Quake guy that they need 3DNow. Remember AMD's #1 market segment is still retail, where 3DNow is merely a buzzword, kind of like MMX.

Tenchusatsu