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Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?

To: Ausdauer who wrote (13342)	1/16/1999 8:23:00 AM
From: Fred Fahmy	Respond to of 13925

Ausdauer, Welcome to the thread. "I think that brand recognition is a big plus for CREAF. Has that been discussed here?" Yes, it has. In fact, I personally (and I believe other long term CREAF'ers) believe that CREAF's brand recognition is their SINGE most important asset. Unfortunately, WS doesn't seem to want to pay a premium or even fair value for CREAF's dominance and brand awareness. Re: compact flash vs. smartmedia The fact that the industry has split between these two formats really sucks. My camera (Olympus D600L-great camera) uses SM. However, I could see myself buying another camera or device down the road which chooses to standardize on CF. Both have their unique qualities but it would have been so much nicer for the consumer if one would have emerged as the clear standard. Each has its big backers so I don't see that happening now. The current situation is worse than if VHS and Beta would, to this day, be equally popular. Funny you should mention Sony. I have been saying that CREAF should try and convince Sony to buy them. I think CREAF along with their brand name in PC devices together with Sony's name and backing in the electronics/sound industry would be a great combination....especially as computing and home entertainment merge in the future. Good luck, FF

To: Ausdauer who wrote (13342)	1/16/1999 10:39:00 AM
From: burn2learn	Read Replies (3) \| Respond to of 13925

sblive.com Creative MP3 Pocket Player Technology MP3 has become the hottest audio compression standard of the internet. MP3, short for MPEG Layer 3 is the latest digital-audio compression technology offering CD-quality sound with a compression ratio of up to 12:1 the original file size. Users have unlimited access to the latest and greatest MP3 files from classical to jazz, hard rock to top 40 from popular bands to up-and-coming artists. To completely personalize your portable music solution, users can create their own audio portfolio from a currently owned CD collection, or mix and match with downloaded MP3 files for the perfect portable audio combination. The Creative MP3 Pocket Player technology featured at Comdex offers up to 60 minutes of digital-audio playback with the 32MB of onboard flash RAM. Using Smartmedia, removable memory used in various portable devices such as digital cameras, users can upgrade their MP3 player to 30 or 60 additional minutes of continuous playtime with additional 16MB or 32MB upgrades. Data and other audio files can also be stored. Weighing slightly over 2 ounces, and small enough to fit in your pocket, the Creative MP3 Pocket Player is non-mechanical, meaning continuous skip-free playback even during active use. Features include mode, shuffle, repeat, random, next track, and intro playback for complete portability. Headphones, an AA battery, and a parallet port connector for your PC are included.

To: Ausdauer who wrote (13342)	1/17/1999 2:36:00 AM
From: OpenMind	Read Replies (1) \| Respond to of 13925

There is no doubt that CREAF dominates the retail market, with one of the best brand name out there. I also think the company is well positioned to benefit from the multimedia convergence, already its PC-DVD upgrade kits outperforms the middle-of-the-road consumer units from Japan and Korea, with better decoding and features, etc. I don't know if CREAF is going to release a MP3 product, but unless the market demand is there, I doubt the format will take off, it is simply an inferior format in terms of sound quality IMO (way too much compression), however, I must admit it is a pretty cool gizmo... Jerry