Engage Technologies, Inc. and Accipiter, Inc.
In fiscal 1998, CMG purchased Accipiter, Inc., a developer of online
management solutions. In August, 1998, Engage Technologies, Inc. and Accipiter,
Inc. (together, Engage/Accipiter) were combined, providing customers with
integrated advertising management and profiling solutions. Also, in fiscal
1998, Engage transferred its ListLab division to CMG Direct and additionally,
sold certain rights to its Engage.Fusion(TM) and Engage.Discover(TM) data
warehouse products to Red Brick Systems, Inc. (Red Brick). These products had
been developed to accelerate the design and creation of very large data
warehouses and perform high-end data query and analysis. Certain rights were
retained by the company to sell these products to interactive media markets as
components of its Engage/Accipiter product line. With the sale of the certain
data warehouse product rights and transfer of the ListLab division,
Engage/Accipiter narrowed its focus to the Internet software solutions market.
Engage/Accipiter develops and markets Web advertising and marketing
solutions, enabling customers to anonymously profile and reach online audiences.
The company's Web visitor Precision Profiling technology helps customers
increase the relevance of their Web site's advertising, editorial and commercial
content for both first-time and repeat visitors. Engage/Accipiter delivers both
Web-wide and enterprise-specific profiling of visitor interests and preferences
without tracking their identity. Engage/Accipiter sets a benchmark for privacy
on the Web, allowing Web sites to deliver messages to the targeted audiences,
while protecting individual identity. Engage/Accipiter products include the
recently developed Accipiter AdManager, Accipiter AdBureau,
DecisionSupportServer, ProfileServer and Engage Knowledge Profiles.
Accipiter AdManager is a software solution which operates the delivery of
online advertising campaigns. Accipiter AdBureau offers the database marketing
and advertising features of AdManager software as a comprehensive turnkey
service, providing an alternative to organizations who wish to outsource ad
management, yet maintain control over advertising sales. Accipiter AdManager and
Accipiter AdBureau manage the advertising processes for over 90 leading Web
sites and online ad networks.
The DecisionSupportServer software helps online marketers better understand
their Web audiences through detailed analysis and reports, enabling sites to
conduct profile-based research on individual visitors and convert the multi-
layered data into relevant marketing information. The ProfileServer software is
a one-to-one Internet marketing solution, allowing online marketers to offer
personalized advertising, custom promotions and relevant content to their
customers and prospects. Engage/Accipiter's Precision Profiling technology
allows the profiling of each Web visitor to best match the customer's marketing
needs. The Engage Knowledge Profiles provide corporations with the ability to
subscribe to in-depth anonymous profiles of over 30 million Web users to target
advertising, custom promotions or personalized content.
Planet Direct Corporation
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Planet Direct is a personal Web service that tailors users' online
experience to their interests and local community. Planet Direct integrates
brand name content, over 27,000 enhanced links to popular content, and other
service sites across 15 major interest areas. Planet Direct provides mainstream
consumers with information such as news, sports, weather, stock quotes and other
financial information, as well as phone directories, driving directions and chat
rooms, in a logical and intuitive manner for quick access to personal interests
in a community atmosphere.
Planet Direct's personal Web service is provided to, and co-branded by,
more than 420 ISPs and affinity partners nationwide. These organizations use
Planet Direct's service to enhance their own Internet offerings, giving the
local ISPs, in particular, the resources to compete with the commercial online
services. Planet Direct's service is available free to the ISPs' and affinity
partners' members, and is also directly accessible to all Web users without
disks or downloads. Planet Direct generates revenues from advertising and
commerce on its service, which it shares with its ISP and affinity partners.
Planet Direct offers advertisers a large demographic database of Internet
customers and usage patterns. Combining technology with member supplied
demographics, Planet Direct is a medium advertisers can use to target consumers
with the information on their topics of interest, at the moment they are
exploring that interest.
In September, 1998, Planet Direct announced the integration of InfoMation's
Echo technology into its operations to serve Planet Direct's customers and
business-to-business partners.
InfoMation Publishing Corporation
InfoMation seeks to solve the problem of information overload for
companies, their employees and their partners by providing knowledge management
applications. Further developing the core technology acquired under license
from BBN Corporation, InfoMation's Echo software is a Web-based knowledge
management application for filtering, organizing, and presenting information
from a variety of sources to client individuals. Echo uses standard Web
browsers to retrieve and integrate highly focused information to create
customized intranet, Internet and extranet solutions.
In addition to product solutions, its services also include customer
support and training as well as business partnerships. InfoMation has announced
business partnerships with Financial Times Information, Hewlett-Packard, Lotus
Development Corporation, News Alert, Quote.com, and Telecommunications Reports
International, Inc. (TRI).
ADSmart Corporation
ADSmart designs, develops, markets and supports complete sales and serving
solutions to manage the Internet advertising buying and selling processes.
ADSmart participates in the growth of Internet advertising by providing
comprehensive and automated expert sales representation, sales forecasting,
campaign management and revenue reporting to advertisers and Web publishers.
For advertisers, the ADSmart Network, a leading Internet advertising
network, provides direct access to key affinity audiences on quality sites. The
ADSmart Network allows advertisers to associate their brands with quality
content and build unique sponsorship and co-branding relationships. As of the
end of fiscal 1998, the ADSmart Network represented 32 premium sites organized
around key affinity areas (College, Generation X, Sports, Travel,
Business/Finance and Technology). Selected premium properties represented by
the ADSmart Network included Golf.com, The Mountain Zone, GORP and IUMA.
For Web publishers, ADSmart provides outsourced solutions for advertising
sales representation and ad management services. ADSmart Management Services
provides a turnkey solution for Web publishers to manage the infrastructure and
logistics of running an online advertising business.
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