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Non-Tech : Iomega Thread without Iomega -- Ignore unavailable to you. Want to Upgrade?

To: David Colvin who wrote (6039)	1/18/1999 8:24:00 AM
From: BBG	Respond to of 10072

>>><Thanks for bringing over that post from the MF board.<<< Speaking of TMF board... I went and checked it out and sure enough... the ole' Rockster is there posting his usual garbage under the name of Iomeganut... nut is right...:-) Here's to good earnings... BBG

To: David Colvin who wrote (6039)	1/18/1999 10:05:00 AM
From: Jeff Sheeran	Read Replies (2) \| Respond to of 10072

I guess the thing that kinda strikes me funny about HIFD is that they sold less than 100 drives. I want to know how much less? 50% less? 80 %? Our dear friend Rocky Reid very well may own 20 % of all HiFD drives in existance. The funny thing is probably every single drive sold was to an IOM short who hates this company with such a passion they marched down to Comp USA to buy the "Iomega Killer" since they can no longer tout Syquest or Avatar or even Nomai. Their dearly beloved HiFD that they touted with much pomp and circumstance as being the undeniable Champion of removable storage merely withers before their eyes. Heads down and defeated, betrayed once again. I wonder if they will beat up on Sony now? I imagine that the thing that will really give them ulcers is when they know that everytime they but media for their Syquest drive, it is IOM that that they are paying. Well, their is still Castlewood to hype but I have a sneaking hunch IOM has them in thier cross hairs and the finger is one the triger. FWIW I dont really think it is time to call HiFD dead yet, I have seen ads in catalogs for media for it and I would think Sony will keep trying to get it right. Has HiFD been launched in Japan and if so when? How sucessful has it been there? They very well could have a thriving domestic market for this product while it remains a no show here. Regards, Jeff

To: David Colvin who wrote (6039)	1/18/1999 8:57:00 PM
From: Bob B.	Read Replies (1) \| Respond to of 10072

Dave, It wasn't the Sony technology I was afraid of - it was their brand-name recognition and marketing capacity. We know that one can make money with inferior technology - Microsoft proved that for all times with MS-DOS. In the next few months, government and corporate contracting officers all over the country will be signing off on purchase orders to obtain supplies for Y2K backups. These contracting officers often buy inferior technology because of their unwillingness to try anything "unproven." They stick to the known brand names for any product even though the product's reputation may be 2-3 years old at the time of purchase, and newer and better is on the market. When these contracting officers think of removable storage, I want Iomega to be the only name that pops into their minds. If Sony has an established product at the time the Y2K purchases are made, I can see the contracting officers preferring Sony to Iomega. With Sony out of the picture, I can't see anyone choosing Imation over Iomega. Many non-technical PC users follow the same logic in their purchases. Brand-name recognition sells, not technical superiority. Sony has the deep pockets needed to rapidly establish brand-name recognition in the removable-storage field. Imation doesn't. Though I'm not yet convinced that we should be playing Taps over the corpse of the HiFD, I do think Iomega has a lock on 1999 - and it's a helluva year to have locked up. Sony's stumble and possible withdrawal means more to Iomega than the SyQuest bankruptcy. It should have more of an effect on the stock price once everyone awakens to what this means. I would imagine that some investors, particularly of the institutional variety, may hold off a month or two to see if Sony can make good on its promises. If the whispers at that point are that Sony is not coming back, expect a major price rise.