To: nommedeguerre who wrote (22618 ) 1/18/1999 1:52:00 PM From: HerbVic Respond to of 213182
With an interest in the price competitiveness of Apple's newest G3 systems, I configured a system at the Apple Store. 300 MHz G3 w 512K L2 cache 64MB SDRAM 1 DIMM 6GB Ultra ATA drive Zip DVD-RAM and DVD-Video Card with Retrospect SCSI-2 card with 50 to 25 pin cable adapter 10/100BASE-T Ethernet 56K internal modem with FAXstf Apple Studio Display (16" viewable) System Price - - - - - $ 2,898 System Price w/o DVD - $ 2,348 Note: The DVD-RAM ($550 option) will not be available until February. The SCSI-2 card ($50 option) is planned to be available in late January. The 350MHz processor is a configurable option for only $300 more. The 400MHz processor is a configurable option for only $560 more. Both higher speed processors have 1MB L2 cache. >->-> THE COMPETITION <-<-< By Contrast a Dell system with a Pentium® II Processor at 350MHz, in a minitower configuration, with 64MB 100MHz SDRAM, 512K L2, 12.9GB HD, 16" viewable monitor, DVD ROM, modem, Zip, bundled Microsoft Works Suite and a 3 year warranty - - - - $ 1799 Worth noting is that Dell has prebundled minitower systems for as little as $1299. For customers who shop price vs price, there is no doubt that Apple will be ignored. On the other hand, those customers looking for style, quality, performance and bragging rights will have to consider Apple's new attractive line up before making their purchase decision. Apple is not going to win over everyone, but they are going to win, over everyone's last year prediction that they would not. The Apple Store compared to the Dell Store is more polished, gets right to the configuration, loads pages faster, and does a better job of answering buyer questions that inevitably come up during the selection process. If people judge the quality of the computer by the company's online presentation, they will gravitate toward the Macintosh. Steve Job's mantra has always been that quality sells. That theme was lost under previous managements, but in 1999 I think we've got it back. HerbVic