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To: Ibexx who wrote (13797)	1/18/1999 6:42:00 PM
From: Tom Gebing	Read Replies (2) \| Respond to of 93625

It appears the DDR backers are making their presence known... see story..... crn.com Vendors Line Up Behind DDR Memory By Marcia Savage San Jose, Calif. 1:15 PM EST Sun., Jan. 17, 1999 .............. Twenty-nine electronics suppliers Friday announced support for Double Data Rate (DDR) SDRAM. The companies include makers of chipsets, modules connectors, clock drivers, modules, and buffers. In supporting the new memory technology, the companies join 11 major memory suppliers, which announced their support for DDR SDRAM on Nov. 30. DDR doubles the rate of data transfer from a DRAM chip to the main processor. Its main competitor is Direct RDRAM, which was developed by Rambus Inc., Mountain View, Calif., and Intel Corp., Santa Clara, Calif. Both technologies offer comparable performance, but DDR is scalable with the current generation of SDRAM while Direct RDRAM requires a new architecture. Companies that lined up behind DDR on Friday include Via Technologies Inc., Taipei, Taiwan, which is developing DDR chipsets for the PC market, and makers of support components such as Motorola Inc., Schaumburg, Ill., and Texas Instruments Inc., Dallas. Memory vendors who announced their support last year include Fujitsu Computer Products of America, San Jose, Calif., Hitachi America Ltd., Brisbane, Calif., and Micron Technology Inc., Boise, Idaho. "All the DDR building blocks are in place," said David Dorrough, product marketing manager at Hyundai Electronics America, San Jose, Calif. "DDR is now a complete solution and ready for the big time." Sherry Garber, senior vice president at Semico Research Corp., Phoenix said, "The DRAM industry has always said DDR is the evolutionary way to go." While DRAM manufacturers are trying very hard to get Direct RDRAM into production, it's a new architecture that requires more capital investment, she said. "Everybody expects problems and delays getting it into manufacturing," Garber added. In comparison, DDR enables DRAM manufacturers, who have experienced three years of revenue downturn, to use the equipment they have with very small capital investment, Garber said. "The whole issue is DDR is ready to go into production today and it's got widespread support from the DRAM vendors and it can be manufactured in high volume," she said.