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To: DiViT who wrote (38267)	1/19/1999 11:19:00 AM
From: BillyG	Read Replies (2) \| Respond to of 50808

Intel and "big brother" Nielsen collaborate on DTV....... biz.yahoo.com Intel and Nielsen Media Research Collaborate On Technology and Monitoring Techniques for DTV On PCS SANTA CLARA, Calif./NEW YORK--(BUSINESS WIRE)--Jan. 19, 1999--Intel Corporation [Nasdaq:INTC - news] and Nielsen Media Research today announced that the companies are collaborating on technology for measuring consumer usage of enhanced digital television (DTV) and its related services when received by powerful personal computers. In addition, the companies are working on new monitoring techniques to be used in measuring how consumers use new forms of interactive entertainment. ''With the convergence of personal computers and DTV upon us, the ability to track and measure eyeballs is critical,'' said Tom Galvin, director, Intel's Content Group. ''Our work with Nielsen Media Research will help content providers, broadcasters, advertisers and the computer industry better understand how people are receiving and consuming the billions of bits that comprise the next generation of digital broadcast.'' ''Digital broadcasting and the online delivery of information and entertainment open a world of new opportunities for Internet providers, content developers, product designers, and advertisers,'' said Ed Aust, Nielsen Media Research's senior vice president, strategic technology relationships. ''Working with Intel extends our development efforts to measure the new environment. Defining how people actually use the power at their fingertips will create a road map that will help shape the development of systems, programs and advertisements for the home.'' Newly developed digital receiver and client software technologies are enabling powerful PCs to receive, decode and display both traditional and enhanced DTV content such as the Intel/PBS collaboration on Ken Burns' Frank Lloyd Wright documentary. Once the content arrives at the PC, Nielsen Media Research's software meter can measure people's viewing of, and interactions with, this type of programming. Other types of content that can be monitored using the new software meter include packaged content such as a multimedia magazine or music CD, or streaming IP (Internet Protocol) which includes streaming audio, video, and MPEG2 quality music. In all of these programming examples, the Nielsen Media Research software technologies can track which content is watched, interacted with, or even discarded. This new capability will be used across all digital broadcast transports (cable, satellite and terrestrial) in the future. Lastly, the companies have already begun working together to define research objectives and testing techniques for this new digital delivery medium. Intel, the world's largest chipmaker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom. Nielsen Media Research (NYSE: NMR - news) is the leading provider of television audience measurement and related services in the United States and Canada. Its National People Meter Service provides audience estimates for all national program sources, including broadcast networks, cable networks, and national syndicators. Local rating services estimate audiences for each of 210 television markets in the U.S., including electronic metered service in 44 markets. Additional information: nielsenmedia.com. Contact: Adam Grossberg Intel Corporation (408) 765-1669 adam.grossberg@intel.com or Rich Coyle Nielsen Media Research (212) 708-7778 coyler@tvratings.com