To: Frank A. Coluccio who wrote (2383 ) 1/27/1999 6:59:00 AM From: Frank A. Coluccio Read Replies (1) | Respond to of 3178
Level 3 To Perform Live Test of its VoIP Platform Next Week for Wall Street Analysts; Company Claims That Its Rates will be 20% Lower than its CompetitorsBut Lower than what? Read on. nwfusion.com Level 3 crows about IP voice, fire-sale prices By Tim Greene Network World, 01/25/99 OMAHA, NEB. - If you think you just cut a good deal on your long-distance service, think again. Level 3 Communications is promising long-distance voice services starting later this year that are 20% less expensive than those of its competitors. To prove its network's mettle, the company next week will demonstrate its voice-over-IP technology to Wall Street analysts in New York. Level 3 will show off voice quality by placing calls over the network while the analysts view a diagram of how calls travel through the company's net. Level 3 would not say exactly what it will charge for the IP long-distance service, but many corporate customers already negotiate circuit- switched long-distance contracts for as little as 4 to 5 cents per minute. Twenty percent off that rate would put the price per minute at 3.2 to 4 cents per minute. And the rate will continue to plummet, according to James Crowe, Level 3's CEO. "Our goal is to build a company that can drop the cost of moving a bit . . . at a rate of tens of percent per year. If we do that, we're going to see demand go up even faster," Crowe says. "Now that's phenomenal," says John Welsh, communications engineer at Applied Systems, Inc. in University Park, Ill., maker of software for independent insurance agencies. "I'd say send me more information." He says there are factors to consider beyond just the per-minute rate, such as the cost of the T-1 to connect to the Level 3 network. The big three long-distance carriers - AT&T, MCI WorldCom and Sprint - will eat two-thirds to three-quarters of the cost of the local T-1 in order to win long-term contracts, Welsh says. That can amount to $750 or more per month per T-1. He says he would also want to hear the quality of Level 3's voice. The trick behind the price cut is well-known: IP gear is less expensive than circuit-switched telephone gear. If all goes well with beta tests, starting later this winter, the service will be rolled out by year-end to 25 cities. Customers can expect the prices to continue to drop dramatically because Level 3's network is based on data gear. As the price of that equipment continues to spiral downward, service prices will follow accordingly, Crowe says. As prices drop, he expects customers to use the service more. The net impact for corporate customers? "Voice service at a big discount to what they are currently paying, with quality that is just as good and a cost structure that promises to improve not two or three or four percent a year, but at tens of percent a year," Crowe says. Corporate customers will buy a dedicated line into a Level 3 point of presence (POP), much as they do today with traditional long-distance services. That differs from the model followed by many IP-voice services, which require each caller to dial a POP and punch in a personal identification number before dialing the desired number. Initially, Level 3's IP-voice service will be backed up by traditional circuit-switched voice service that the company will buy in bulk from other long-haul carriers, Crowe says. The traditional voice network will act as a spillover if the IP network runs into technical problems. As Level 3 works the glitches out of its software, the need for a backup will fade. Indeed, the Level 3 CEO says he will sell no IP telephony service before its time. "If this was not new code and we were absolutely certain that it was rock solid, we would go commercial today. But the reason that we and everybody else beta-tests is because there is always a process of eliminating bugs." Local IP-telephony service is another nine months or a year away from beta-testing, Crowe says. So far, Level 3 has made its money selling leased lines, Internet access and managed modem services, as well as housing customer Web and telephony gear in its switching offices. The IP voice is more along the lines of what people expect from Level 3 based on its all-IP manifesto. But Crowe says setting up Level 3's 16,000-mile fiber backbone and selecting hardware to run it takes time.