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Technology Stocks : Preview Travel (PTVL) ---- Via...Excite & AOL -- Ignore unavailable to you. Want to Upgrade?

To: CanynGirl who wrote (467)	1/19/1999 8:28:00 AM
From: kfdkfd	Respond to of 728

Preview Travel Joins TRUSTe and Better Business Bureau Online Online Travel Service Announces 'The Preview Travel Guarantee' to Ensure Consumer Privacy and Security SAN FRANCISCO, Jan. 19 /PRNewsire/ -- Preview Travel, Inc. (Nasdaq: PTVL - news), a leading online travel service, today announced that it has become the latest licensee of the TRUSTe program and a member of the Better Business Bureau Online (BBBOnLine). These significant consumer protection initiatives, along with The Preview Travel Guarantee, will help assure consumers that they can safely and securely buy travel online. As part of its licensing commitment with TRUSTe, Preview Travel has agreed to implement TRUSTe's privacy seal program and adhere to its principles of fair information practices and disclosure. Preview Travel also will display the BBBOnLine reliability seal, which tells consumers that the company stands behind the products and services it provides to its more than 6 million registered subscribers. ''We believe it is the responsibility of leading companies in the New Economy to assume the role of consumer advocate,'' said Ken Orton, president and CEO of Preview Travel. ''The Preview Travel Guarantee and our new relationships with TRUSTe and BBBOnLine further demonstrate Preview Travel's commitment to providing a safe and secure shopping environment.'' The Preview Travel Guarantee is designed to make consumers confident that their purchases and personal information are safe and secure on the site. The Preview Travel Guarantee makes it easy for consumers to locate and understand information regarding Preview Travel's online privacy and security policies, and is located at www.previewtravel.com/Guarantee. Clement Mok, founder of the leading Internet design firm Studio Archetype, commented on Preview Travel's latest initiatives. Mok pointed to the findings of the recent Studio Archetype/Sapient Corp. and Cheskin Research study, which highlighted factors associated with building trust on the Web. The study is available online at www.studioarchetype.com/cheskin. ''Our study found that seals of approval from sources such as TRUSTe and BBBOnLine are an important factor in creating a trustworthy environment for e-commerce,'' said Mok. ''The moves today by Preview Travel are consistent with what we recommend online merchants do to build long term trust among consumers.'' TRUSTe, BBBOnLine and The Preview Travel Guarantee are the latest developments in a long line of consumer protection initiatives at Preview Travel. Preview Travel is a founding member of the Online Privacy Alliance (www.privacyalliance.org), a diverse coalition of corporations and associations who have come together to introduce and promote cross-industry actions that create an environment of trust and foster the protection of individuals' privacy online. In addition, Preview Travel helped to unify the online travel industry by co-founding the Internet Travel Services Association (ITSA), the first ever e-commerce trade organization. The mission of ITSA (www.interactivetravel.org) is to promote the growth of the online travel services industry and to educate the public, especially consumers, about the benefits of purchasing travel online. ITSA focuses on public policy initiatives that affect the online travel industry such as airline commission rates and Internet taxation. About Preview Travel Preview Travel, Inc. is a leading provider of branded online travel services for leisure and small business travelers. It offers one-stop shopping for airline tickets, vacation packages, car rentals, hotels and cruises, as well as integrated access to travel information, merchandise, news and resources. Preview Travel has more than 6 million registered subscribers and reported gross bookings of $57.6 million in Q3 1998. The company operates its own award-winning Web site at previewtravel.com, in addition to the primary travel services on America Online, AOL.com, Excite, Lycos, Snap and USA Today. Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. Potential risks and uncertainties include, without limitation, Preview Travel's dependence on its ability to significantly increase its customer base, online revenues, brand recognition and sales volume, and to maintain and develop relationships with strategic partners, as well as potential risks affecting the travel industry such as reductions in commissions. These and other risk factors are described in detail in Preview Travel's Annual Report on Form 10-K for the year ended December 31, 1997 and Quarterly Report on Form 10-Q for the quarter ended September 30, 1998, in the prospectus dated April 30, 1998 relating to Preview Travel's secondary public offering, and in Preview Travel's other filings with the Securities and Exchange Commission.